ZebraJojo Photography

Singapore Brand Photographer

social media

Non-boring Product Images

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Today’s marketing is not just about the unique product or outstanding service you provide anymore, it’s about the stories you tell. One might think that it is easier to translate the service of a career coach into compelling imagery, than say a health-related product. These services can be showcased with fun props like notebooks, coffee cups, whiteboards and different personality-driven outfits. When it comes to a product, the story you want to tell is not about the secret ingredients or the scientific formula but about the benefits you promise and the improved lifestyle they will have.

Let’s have a look how two of my clients tell the story of their product.

Akesi Wellness

Their probiotic tonics are helping with your body’s diverse gut microbiota – assist digestive health, maintain healthy bowel habits and provide immune system support. Their marketing approach could be all about statistics and research, but that’s neither easy to understand nor fun, is it? Instead they break it down into people leading a conscious lifestyle due to informed health choices.

The Scarlet Company

As with all groundbreaking products, the Scarlet tonic was born from personal circumstances. The female body is designed to be strong and enduring, but it get quite stressed at times. Scarlet was developed to enhance menstrual health and target the root cause of period pains – hormonal imbalance. As a women-only product, we concentrated on celebrating womanhood. We wanted to represent the product less medical and more approachable.

If you like what you see and have products with a story to tell, get in touch and let’s have a chat. I am here to help.

9 Top Tips for Killer Social Media Copy

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written by Peta Delahunty of Creative Copywriting

We all know how powerful social media can be in growing your community, generating leads and getting sales. However simply being on social media isn’t enough to get followers, you need to engage your audience and motivate people to click through.

Here are a some top tips for social media copywriting:

1. Keep it Short and Sweet

People have short attention spans and, in today’s digitally-focused world, there are so many distractions that many aren’t even really reading at all! With your audience quickly scrolling, get your message across in as few words as possible, with the most important information at the beginning.

Avoid long-winded stories, detailed explanations, or rambling paragraphs.

2. Show Your Personality

Social media provides entertainment. It’s a place to connect with others and learn new things. Your copy needs to show your brand personality and engage people to react. Be witty. Ask questions. Use exclamation points. Try out a pun or two. If you enjoy writing it, your audience will enjoy reading it!

3. Make It Actionable

Ok, so social media should be fun to engage your audience but don’t forget you’re writing on behalf of your business. Have a clear purpose for each post so you can craft the right copy. For example, is the post for:

  • Branding
  • Clicks
  • Shares
  • Conversions
  • Followers
  • Likes
  • Comments or inbox replies

Your message must be easy to understand and clear what you want your audience to do. This also helps with measuring its success.

4. Complement the Visual

Visuals are vital – pictures and videos often get noticed more than text. But this does not mean the copy should be neglected, captions should elevate your images and videos. Both should work together to give a cohesive message.

5. Use Hashtags and Emojis Correctly

Emojis are a great way to give your copy personality and inject some fun! Just don’t overuse them. Avoid including emojis in every post, and only use one at a time. Hashtags can be great at getting your brand to be part of the larger conversation about trending topics or events. You can even create your own hashtag for bigger campaigns. Just make sure they are relevant, not too long, and you don’t abuse them! Emojis and hashtags can enhance your social media copy, but make sure you’re using them right!

6. Encourage your audience to join the conversation

Social media is more than a one-way conversation – it’s a social platform to engage with your audience. Encourage conversations with your followers by using phrases including:

  • “Tell us your ideas…”
  • “Sound off in the comments and tell us what you think.”
  • “What are you looking forward to/excited about?”

7.  Leverage the Desire to Learn

Most people want to learn about new things and discover new insights etc. So include a variety of posts which also include:

  • Industry news
  • Quotes from industry leaders/influencers
  • Industry statistics

8.  Write Copy that Leverages FOMO

The fear of missing out (FOMO) is a powerful motivator for many. It can be a great way to get people’s attention, especially if it uses:

  • Exclusivity – reflects exclusive access or first “dibs” on an offering
  • Urgency – communicates an offering available for a limited time only
  • Scarcity – expresses limited availability on an offering

9.  Each platform is different

Each social media platform was created differently to serve different needs for different audiences. Which means you shouldn’t use the copy you write for LinkedIn on Twitter and vice versa. Each platform has different copy length requirements and tone, so when it comes to writing social copy, it can be confusing. Here’s a simple graphic that will help to differentiate a little:

How to use Lifestyle Photography effectively on social media…

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…or anywhere on the Internet really. In a world with too many words, our brain intuitively longs for instant comprehension. ‘A picture is worth a thousand words’, they say. Lifestyle Photography or Personal branding photography is nothing else but visual story telling to connect with your audience, your dream clients or customers on a deeper level to grow your business, your personal brand. 

Updated, consistent and customised imagery on every social platform 

Whether you have a date or a job interview, chances are that someone is going to google you to learn more about who you are. These results are the first impression people will have of you. The question is, do you want to allow your online reputation to take on a life of its own or control the narrative? Wherever people find you online, on your website, Linkedin, Facebook, Instagram, Twitter, WhatsApp etc, they should see updated, consistent and customised lifestyle imagery of you.

Lifestyle photography creates powerful magic for your online appearance

When people google you, they want to get to know you, especially when you are a business owner. Who are you? What is the nature of your business, what drives you? What do you stand for? And what do you do after hours, for fun? Each and everyone of us has so many facets to showcase and so many commonalities to engage with. Show them all in a professional headshot, photos of your products, tools of your trade, you thriving in your work environment, you enjoying life at the beach. Stand out in a crowd of professionals, entrepreneurs and executives with intentionally created images completely unique to only you. 

Image + Caption = Engagement 

According to Facebook the post scroll span on mobile devices is 1.7 seconds. In other words, you have 1.7 seconds to engage your potential client into a meaningful conversation on Facebook. And that is the world at your feet, because as you know your audience, you know where they hang out and what they like, the only thing you have to do is be YOU. Writing meaningful captions for social media can be quite overwhelming and time absorbing so let me try to break it down into three different categories. 

Introduction

Introduce yourself to your audience, tell them who you are. What is your vision, what drives you? How do you organise yourself? Share personal insight not only of you as a person, but also of your daily life, including your family and friends.

Showcasing Product/Service

In order for people to buy from you they need to build trust in you and your product/service first. Explain your product/service and what makes you stand out from your contenders. Share all the benefits of your product/service and let them in on behind-the-scenes. When you make your audience feel known, seen and heard, your business will be the only option for them. 

Inspiration

I have to admit, I love quotes. I am a positive person and love uplifting words which put a smile on my face. And according to statistics, Instagram loves quotes as well, they receive much more engagement than other posts. Spread some sparkles by empowering your audience. Besides quotes this can include anything from random facts to your favourite dish or drink. Be creative!