Today’s marketing is not just about the unique product or outstanding service you provide anymore, it’s about the stories you tell. One might think that it is easier to translate the service of a career coach into compelling imagery, than say a health-related product. These services can be showcased with fun props like notebooks, coffee cups, whiteboards and different personality-driven outfits. When it comes to a product, the story you want to tell is not about the secret ingredients or the scientific formula but about the benefits you promise and the improved lifestyle they will have.
Let’s have a look how two of my clients tell the story of their product.
Their probiotic tonics are helping with your body’s diverse gut microbiota – assist digestive health, maintain healthy bowel habits and provide immune system support. Their marketing approach could be all about statistics and research, but that’s neither easy to understand nor fun, is it? Instead they break it down into people leading a conscious lifestyle due to informed health choices.
The Scarlet Company
As with all groundbreaking products, the Scarlet tonic was born from personal circumstances. The female body is designed to be strong and enduring, but it get quite stressed at times. Scarlet was developed to enhance menstrual health and target the root cause of period pains – hormonal imbalance. As a women-only product, we concentrated on celebrating womanhood. We wanted to represent the product less medical and more approachable.
If you like what you see and have products with a story to tell, get in touch and let’s have a chat. I am here to help.