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Singapore Brand Photographer

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Building an Irresistible Online Presence- The Magic of Personal Brand Photography

June 6, 2023 by Silke Dietz Leave a Comment

  1. Wow them at First Sight

Imagine this: someone lands on your website or social media profile and is instantly captivated by stunning visuals. That’s the power of personal brand photography! It’s all about making that jaw-dropping first impression, grabbing attention, and making people curious to learn more about your brand and what you have to offer.

2. Build Trust and Rock that Credibility

Trust is the foundation of any successful business relationship. High-quality imagery that reflects your professionalism and attention to detail sends a powerful message that you’re serious about your brand and quality of work.

3. Let your Brand Personality shine

We’re not just business owners; we’re unique individuals with vibrant personalities and values. Personal Brand Photography gives you the opportunity to express your true selves visually. By carefully curating imagery that reflects your style, values and essence you can connect with your audience on a whole new level! It’s like showing them who we really are and how it is to work with us.

4. Consistency is Key

You know what they say- consistency is Queen! Personal brand photography helps to maintain a consistent visual identity across all online platforms. From your website to your social media profiles, having a cohesive look makes you instantly recognisable and memorable. It’s like living a little piece of your brand’s magic, wherever you go.

5. Engage, Connect, Repeat

Storytelling is the heart and should of Personal Branding. With Personal Brand Photography you can tell your story visually. Convey your journey, values and experiences through images the tugs us at heartstrings and sparks that ‘I can relate to this!’ felling. It’s all about engaging and connecting with your audience on a deeper, more meaningful level.

6. Stand out from the Crowd

In a sea of competitors, we need to stand out like unicorns in a field of horses! Personal Brand Photography allows you to showcase your unique style and brand identity. Well curated, professional imagery that aligns with who you are, creates a visual presence as distinctive as your fingerprint.

Are you ready to sprinkle some magic into your online presence? Personal Brand Photography is the secret ingredient that can take you from ‘meh’ to ‘wow!’ It helps you attract attention, build trust and connect with your audience on a whole new level. Get in touch with me today and let the magic begin!

Filed Under: branding, business

Rise by lifting others

May 30, 2023 by Silke Dietz Leave a Comment

Building a solid support system as a female entrepreneur

Being a female entrepreneur in the creative field is a thrilling adventure full of ups and downs. As we navigate this exciting journey, it’s essential to surround ourselves with a strong support system that understood our unique experiences and cheers us on. Let’s dive into the importance of building a friendly and supportive network, let’s explore some strategies for creating a solid support system that keeps us inspired, motivate and ready to conquer the world!

Find your tribe

It’s amazing to connect with others who share your passions, challenges, aspirations. Seek out communities, both online and offline, where like-minded creatives gather. These communities are treasure troves of support, advice and opportunities to collaborate with fellow talented women.

Cultivate authentic relationships

Remember, it’s not just about c0llecting business cards or building a massive network. Focus on nurturing real and meaningful connections with other creatives, mentors and industry professionals. Attend events and workshops with an open heart and a genuine desire to connect. Engage in conversations, share your stories and listen attentively to others. Building authentic relationships forms the foundation of a supportive network that stands the test of time.

Collaboration is Queen

In the creative world, collaboration can spark incredible magic. Look for opportunities with others in complementary fields. By joining forces, you can create awe-inspiring projects, expand your reach and tap into new audiences. Collaborations are not just about business; they also offer emotional support, friendship and the chance to learn from each other’s experiences.

Building a solid support system along your entrepreneurial journey is a game-changer. Together we can break barriers, conquer challenges and celebrate our wins. Let’s lift each other up, cheer each other on, and create a supportive network that propels us to new heights. You’ve got this!

Filed Under: branding, business

Why branded imagery is no luxury

May 29, 2023 by Silke Dietz Leave a Comment

If you think branded imagery for your business is a mere luxury you underestimate the power of carefully designed visuals.

In today’s fast-paced and visually driven world, businesses are constantly seeking ways to capture attention, connect with customers, and boost sales. One powerful strategy that accomplishes all of these objectives gives is the use of branded images. By crafting visuals that embody a brand’s essence, businesses can create a meaningful connection with their target audience, leading to increased sales. Let’s see why.

  1. An image is worth… (you know how it goes)

Think about the last time an image caught your eye and made you stop scrolling. Branded images have this exact power. Did you know that visuals are processed 60 thousand times faster than text? They’re an irresistible magnet for our attention. When businesses use captivating branded images, they stand out amidst the sea of information, compelling customers take notice.

2. Emotional Connection

When looking at an image that resonates with you, it automatically puts a smile on your face, right? Branded images have a unique ability to evoke emotions and connect on a deeper level. By aligning visual elements with brand’s values, businesses can tap into the hearts and minds of their audience. Isn’t it interesting that emotionally connected customers are more than twice as valuable as highly satisfied customers. Read that again.

3. Building Trust and Recognition

How many times have you chosen a product or service from a brand you recognise and trust? Building brand recognition is crucial for customer conversions. According to a study, 59% of consumers prefer to buy products from brands they recognise. Branded images play a significant role in this process. By consistently using visual elements, like logo, colours, and styles, businesses create familiarity and build trust.

4. Shaping Perception

We’ve all judged a book by it’s cover, and the same applies to brands. The way customer perceive a brand greatly influences their purchasing decisions, as 75% of consumers judge a company’s credibility based on its website design. A visually appealing and consistent visual identity, including branded images, can shape the way customers perceive your brand.

5. Sparking Social Media Engegement

Social media has become a vibrant space for businesses to engage with customers. Branded images play a pivotal role in capturing attention and driving engagement on these platforms. Consider this: Facebook posts with images receive 2.3 times more engagement than those without. Visuals are key to sparking conversations, shares, and likes.

Branded images have the power to captivate attention, forge emotional connections, build trust and recognition, shape brand perception, and drive social media engagement. They are an essential ingredient in successful marketing strategies, enabling businesses to connect deeply with their customers and increase sales.

So, what are you waiting for? Are you ready to harness the power of branded images and take your sales to new heights? If so, get in touch and let’s have a chat.

Filed Under: branding, business

“Once upon a time…”- Cohesive storytelling

October 17, 2022 by Silke Dietz Leave a Comment

Who doesn’t love a good story? As soon as our brains are capable of comprehensive listening we long for stories. So it’s no surprise that the secret sauce of every successful brand is cohesive storytelling, next to consistent marketing and spot on branding of course.

The ability to tell a story that emotionally touches and engages your audience is priceless. For most of us telling a story to a child or friend is no trouble at all.

But how to you tell the story of your brand? It all starts with the pressing question of

“Who are you?”

The biggest mistake most business owners make is being in love with their products or service, not with their clients. You have an outstanding product or extraordinary service but no one is buying? Truth is, people don’t fall in love with a business, they fall in love with the person behind it. In order for your ideal client to purchase from you, they first need to get to know you, because:

We don’t buy goods or services, we buy relations, stories and magic. -Seth Godin

Don’t be shy to showcase all the different sides of your personality, ranging from the bubbly bestie to the focused business woman. Share that cup of coffee and why it energises you, or talk about the latest experience you had in that calligraphy workshop. Let people in on where you get your best ideas from or why running is your way of mediation. Tell your followers what inspires you, why you do what you do, share your values and beliefs.

In other words, give a holistic and authentic insight on what they are dealing with when engaging with you.

“What do you do?”

Help your audience understand what it is that differentiates you from all the others by explaining your process and workflow. What is it people gain by hiring you? What problem do you solve for your clients? Break everything down so it would be easy to understand, even for a five year old. Remember, you are the expert, not us. If you’re selling a product, let us in on how you source. Is sustainability just a word for you or do you live it?

Make choosing YOU and your business the only choice for your prospective clients.

Cohesive storytelling should align both literally and visually, so make sure you have the imagery to go with the storytelling. You don’t have? Oh well, then hit the button below and let’s have a chat!

Let’s chat!

Filed Under: branding, business, social media, story of life

You are not a ‘before’ Picture

September 14, 2022 by Silke Dietz Leave a Comment

A Branding Photoshoot is not a beauty contest. It’s important that you represent yourself as the woman you are: authentic and professional.

‘I need to lose twenty pounds before I can do the photoshoot for my website’ or ‘I prefer to use stock photos because I don’t want my online visitors to see that I’m a bit older.’ Do you have similar excuses why you shy away from having a branding photoshoot done for your business? I totally get it. We’re all having our perceived flaws and most of us are beyond the forgivable age of twenty.

Here’s why it is irrelevant that you need to lose weight or hire a PT first:

1. Your audience doesn’t care what you look like

Let’s say you’re looking for a new accountant, or maybe real estate agent. You google your way through the websites and honestly, do you really care what the person looks like? Isn’t it more important that the person behind the business makes a likeable impression? And even more importantly, to find a person behind the business at all?

2. Yellow teeth, wrinkles, blemishes and all

When you meet in person, your personality makes up for a lot of visual flaws. A photo is static and you could even zoom in OMG. I’ll make sure your teeth are just bright enough, your wrinkles become inconspicuous and your impurities disappear completely. You’ll stay you, in an elevated reality, incredibly fresh, photogenic and professional. After all your client should still recognise you at your first meeting, right? Feel free to browse through my portfolio, where you will meet many women of all facets, all radiant.

3. Personality wanted!

People don’t fall in love with a business, they fall in love with the person behind it! Dare to show off your personality in your photoshoot by being yourself. If that’s not enough, there are plenty of props which help to get the job done. Are you a coffee addict, or wine lover? Wanna get buried in books or blow some confetti? What about making funny faces? The list is endless and it all leads to this: authentic images showing personality resonate with your ideal clients. In other words: Nothing sells better than personality.

Beauty – noun: A term that not only describes the outside, but above and all a positive inner radiance

The imagery we’re creating in your Personal Branding Photoshoot are not about your appearance, but who you are and what problems you can solve for your clients. My job is to make sure you look radiant and approachable. The only danger: you might fall in love with your new images.

Let’s have a chat!

Filed Under: branding, business

Pop Up Fotoshoot am 19. Juli in Köln

June 10, 2022 by Silke Dietz Leave a Comment

Du leitest erfolgreich dein eigenes Unternehmen, aber dein Online Auftritt benötigt dringend ein Update? Lass mich dir helfen mit Bildern die deinen Service im verdienten Licht darstellen: professionell  und authentisch.

In nur knapp einer Stunde kreieren wir ein Portfolio von 30~40 Bildern angelehnt an dein Branding das dich zweifelsfrei als Expertin in deinem Bereich darstellt. Stell dir vor du hättest für jede Art Werbung, die du schalten möchtest das perfekte Foto parat: sympathische Portraits, professionell bei der Arbeit, bezaubernd behind the scenes. Und das alles in nur 45 Minuten!

Pop Up Fotoshoot

  • 45 Minuten
  • 10 Bilder auswählbar aus einer Online Galerie von ca 30-40 Bildern
  • 1 Outfit Wechsel
  • Fotoshoot Skript um dir bei der Planung zu helfen
  • 350 Euro

Falls dieses Angebot genau das ist was du brauchst, melde dich schnell an, da ich insgesamt nur 8 Slots zur Verfügung habe. 

Anmelden

Filed Under: branding, business, social media

A Case Study

November 17, 2021 by Silke Dietz Leave a Comment

Brand Photoshoot with Elizabeth Taylor from Digital Direction Services

“I wanted to differentiate the positioning of my business, Digital Direction in order to secure more training contracts and expand my customer base. I started the company focused on a friendly and relaxed approach aimed at 121 coaching for small businesses but soon realised that I also needed to market myself in a more professional style in order to secure projects delivering marketing training to larger groups and corporations. I signed up for brand photoshoot THE STYLED EDITION with Zebra & Jojo Photography in order to have the assets I needed to be able to portray this story on my LinkedIn profile, website and email marketing communications.

The shoot itself was clearly mapped out, with clear goals of what we needed to achieve. Silke took charge and knew exactly what had to be done on set to get the results we all wanted. 

The full suite of images were delivered swiftly after the session and I was genuinely taken aback at how the images portrayed the exact message I was trying to convey to my audience. I was given a broad spectrum of images to use for social media. My website and my email campaigns, each carefully planned out to get the results I was after. I couldn’t wait to use my new images and set to work developing a new cover image for my LinkedIn profile and updating the copy to reflect this new position. THE RESULTS WERE ALMOST IMMEDIATE; within a week I had been approached by five new marketing training providers about prospective work. The interest via LinkedIn and my website continued and I secured three new contracts, worth over $100K in total, within the next few weeks.

The impact of this work has been amazing and shows how important it is to use images to convey your brand image and positioning. I am certain I will be using this service again when these images need updating, or when I expand the products and services I am offering.”

Professional stylist? Check. Makeup artist? Check. This package is for the on-the-go boss who wants to be front and centre of the brand, with the details taken care of by our team.

Our stylist will come up with a personalised list of props that elevate your brand (and purchase them for you if needed), while our makeup artist will discuss with you the different looks and outfits for the day.

We’ll also rent a lifestyle studio for you, with plenty of varied angles to showcase you in different styled settings.

All you’ll have to do is show up for the day and put yourself into our hands.

Filed Under: branding, business, composition, styling

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It's not about reaching a final destination, but t It's not about reaching a final destination, but the continuous pursuit of growth, learning, and self-improvement. Embrace the challenges, celebrate small wins, and enjoy every step of the journey towards your goals.

Remember, success is found in the process, the lessons learned, and the person you become along the way. Keep pushing forward and never stop chasing your dreams. 💪❤️ 
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
Understanding your brand is like discovering the h Understanding your brand is like discovering the hidden gems within yourself and your business. ✨🌟

But how can we craft our brand stories?💪

1. Discover your why: Why does it exist? What problem does it solve? What's the deeper purpose? Which emotions and values drive your passion?

2. Know your audience: Understand your target audience inside out. What are their aspirations, struggles, and desires? Tailor your brand story to resonate with their hearts and minds.

3. Embrace authenticity: Your brand story should be a genuine reflection of who you are and what you stand for. 

4. Use the power of emotions: Tap into the emotions that resonate with your audience. Whether it's joy, inspiration, or a sense of belonging, evoke those feelings through your brand story.

5. Paint vivid visuals: Bring your brand story to life with visuals. Use captivating imagery, colours, and design elements that align with your narrative. Let your visuals reinforce the emotions and messages conveyed through your story.

6. Consistency is key: Your brand story should be consistently reflected across all touchpoints, from your website and social media to your customer interactions. Maintain a cohesive brand voice, visuals, and messaging to reinforce your story at every opportunity.

Remember, your brand story is an ongoing narrative that evolves with your business. Continuously refine, adapt, and share your story to keep your audience engaged and connected. So, let the power of storytelling guide you as you let me help you craft your brand's unique tale. 💛
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
Did you know.. the last minutes of a photoshoot ar Did you know.. the last minutes of a photoshoot are... pure gold??! 📸✨ 

The moment the pressure eases, the laughter bubbles up, and the realness shines through.

Those final minutes are when the forced smiles turn into genuine laughter, and the magic of spontaneity takes over. It's like a behind-the-scenes blooper reel, but with fabulous shots sprinkled in.

As the photographer, it's a delicate dance of capturing those candid moments, while also trying not to burst into laughter yourself.

So, embrace the chaos, let go of perfection, and enjoy the ride till the very end. Because those last minutes are where the real gems are found.

To all my amazing clients, thank you for trusting me to capture your authentic selves, even in the final moments of a shoot. 💛
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
Singapore, you're (one of 😉) my favourite model Singapore, you're (one of 😉) my favourite models! 

You effortlessly strike a pose in every shot. 

Ladies, what's your favourite place or sight in this little country? 💛
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
"Let's talk about the magic of branding! ✨ Buil "Let's talk about the magic of branding! ✨

Building a strong brand is like giving your business its own unique personality, voice, and style. It's the secret ingredient that sets you apart from the competition and makes you unforgettable. So, why is branding so important?

Remember, branding is an ongoing journey, evolving as your business grows and adapts. So, invest the time and effort to develop a strong brand that captures the essence of your business and leaves a lasting impact. 

Ready to unleash the power of branding? Let's make your business shine! 💛
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
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