Having your portrait taken by a professional photographer makes many people nervous for different reasons. One of the reasons might be not knowing what to expect. Like in every special field, my approach as a brand photographer is totally different from a normal portrait photographer.
But let’s find out how:
When I find your inquiry in my inbox I will respond personally, because no email template will be able to answer to the uniqueness of your needs. Most probably we schedule a quick discovery call to find out more about your vision.
Next thing I need you to do is take a few minutes to fill in my very thorough questionnaire. I want you to think about the purpose of your business, your passion, your audience. This already digs deep into your brand personality and will help translate your brand message into your imagery.
After we agreed on a date for the photoshoot we/I dive into planning: compositions, locations, props, outfits etc. All in line with your branding of course, meaning colours and vibes.
The day you might dread most is finally here: shoot day! However now it’s time to relax and enjoy, because we have a detailed shoot script to follow and I will! (This is the part where I can get very bossy for the benefit of creating a versatile image library for you)
I follow the social media content pillars, for you to be able to walk away with a cohesive image gallery that tells the unique story about your brand. This means I will create imagery that showcases the different facets of your business and personality. As Seth Godin puts it:
“Marketing is no longer about the stuff you make but about the stories you tell.”
We will most likely start in a sitting position at a desk, pretend working. This way your mind is occupied and you forget how nervous you are. In addition you don’t really need to worry about posing, as all the working poses come natural to you. Finally, no need to fret, as I will make sure you have imagery for every story you want to tell.
Showcasing your product/service
Internal and external content is about what you do, your service, your product. Pictures of you at your desk, handling your product, dealing with a client, using the tools of your trade. You on your phone, at your laptop, writing in your notebook. Basically everything that happens in a normal work day.
Inspirational content about what moves or makes you. Special facial expressions like “listen” or “be quite” will serve as scroll-stopping images to get the attention of your followers. Ignite your creativity, blow confetti, pop some bubbly, indulge in macarons, put your headphones on, have an espresso. Get personable, vulnerable even, in order to give your audience the chance to resonate with you.
And last but not least the portraits or formal portraits to be precise, because by now I have a ton of portraits of you already, without you even realising it. I shoot every composition set up from different angles and distances, so you won’t end up with lots of frontal portraits but rather a wholistic view.
Now it is time for you to relax, but only for a bit, because you will receive your stunning new image library within three working days. And then it’s time to share the “new you” with the world!