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Singapore Brand Photographer

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branding

“Once upon a time…”- Cohesive storytelling

October 17, 2022 by Silke Dietz Leave a Comment

Who doesn’t love a good story? As soon as our brains are capable of comprehensive listening we long for stories. So it’s no surprise that the secret sauce of every successful brand is cohesive storytelling, next to consistent marketing and spot on branding of course.

The ability to tell a story that emotionally touches and engages your audience is priceless. For most of us telling a story to a child or friend is no trouble at all.

But how to you tell the story of your brand? It all starts with the pressing question of

“Who are you?”

The biggest mistake most business owners make is being in love with their products or service, not with their clients. You have an outstanding product or extraordinary service but no one is buying? Truth is, people don’t fall in love with a business, they fall in love with the person behind it. In order for your ideal client to purchase from you, they first need to get to know you, because:

We don’t buy goods or services, we buy relations, stories and magic. -Seth Godin

Don’t be shy to showcase all the different sides of your personality, ranging from the bubbly bestie to the focused business woman. Share that cup of coffee and why it energises you, or talk about the latest experience you had in that calligraphy workshop. Let people in on where you get your best ideas from or why running is your way of mediation. Tell your followers what inspires you, why you do what you do, share your values and beliefs.

In other words, give a holistic and authentic insight on what they are dealing with when engaging with you.

“What do you do?”

Help your audience understand what it is that differentiates you from all the others by explaining your process and workflow. What is it people gain by hiring you? What problem do you solve for your clients? Break everything down so it would be easy to understand, even for a five year old. Remember, you are the expert, not us. If you’re selling a product, let us in on how you source. Is sustainability just a word for you or do you live it?

Make choosing YOU and your business the only choice for your prospective clients.

Cohesive storytelling should align both literally and visually, so make sure you have the imagery to go with the storytelling. You don’t have? Oh well, then hit the button below and let’s have a chat!

Let’s chat!

Filed Under: branding, business, social media, story of life

You are not a ‘before’ Picture

September 14, 2022 by Silke Dietz Leave a Comment

A Branding Photoshoot is not a beauty contest. It’s important that you represent yourself as the woman you are: authentic and professional.

‘I need to lose twenty pounds before I can do the photoshoot for my website’ or ‘I prefer to use stock photos because I don’t want my online visitors to see that I’m a bit older.’ Do you have similar excuses why you shy away from having a branding photoshoot done for your business? I totally get it. We’re all having our perceived flaws and most of us are beyond the forgivable age of twenty.

Here’s why it is irrelevant that you need to lose weight or hire a PT first:

1. Your audience doesn’t care what you look like

Let’s say you’re looking for a new accountant, or maybe real estate agent. You google your way through the websites and honestly, do you really care what the person looks like? Isn’t it more important that the person behind the business makes a likeable impression? And even more importantly, to find a person behind the business at all?

2. Yellow teeth, wrinkles, blemishes and all

When you meet in person, your personality makes up for a lot of visual flaws. A photo is static and you could even zoom in OMG. I’ll make sure your teeth are just bright enough, your wrinkles become inconspicuous and your impurities disappear completely. You’ll stay you, in an elevated reality, incredibly fresh, photogenic and professional. After all your client should still recognise you at your first meeting, right? Feel free to browse through my portfolio, where you will meet many women of all facets, all radiant.

3. Personality wanted!

People don’t fall in love with a business, they fall in love with the person behind it! Dare to show off your personality in your photoshoot by being yourself. If that’s not enough, there are plenty of props which help to get the job done. Are you a coffee addict, or wine lover? Wanna get buried in books or blow some confetti? What about making funny faces? The list is endless and it all leads to this: authentic images showing personality resonate with your ideal clients. In other words: Nothing sells better than personality.

Beauty – noun: A term that not only describes the outside, but above and all a positive inner radiance

The imagery we’re creating in your Personal Branding Photoshoot are not about your appearance, but who you are and what problems you can solve for your clients. My job is to make sure you look radiant and approachable. The only danger: you might fall in love with your new images.

Let’s have a chat!

Filed Under: branding, business

Pop Up Fotoshoot am 19. Juli in Köln

June 10, 2022 by Silke Dietz Leave a Comment

Du leitest erfolgreich dein eigenes Unternehmen, aber dein Online Auftritt benötigt dringend ein Update? Lass mich dir helfen mit Bildern die deinen Service im verdienten Licht darstellen: professionell  und authentisch.

In nur knapp einer Stunde kreieren wir ein Portfolio von 30~40 Bildern angelehnt an dein Branding das dich zweifelsfrei als Expertin in deinem Bereich darstellt. Stell dir vor du hättest für jede Art Werbung, die du schalten möchtest das perfekte Foto parat: sympathische Portraits, professionell bei der Arbeit, bezaubernd behind the scenes. Und das alles in nur 45 Minuten!

Pop Up Fotoshoot

  • 45 Minuten
  • 10 Bilder auswählbar aus einer Online Galerie von ca 30-40 Bildern
  • 1 Outfit Wechsel
  • Fotoshoot Skript um dir bei der Planung zu helfen
  • 350 Euro

Falls dieses Angebot genau das ist was du brauchst, melde dich schnell an, da ich insgesamt nur 8 Slots zur Verfügung habe. 

Anmelden

Filed Under: branding, business, social media

A Case Study

November 17, 2021 by Silke Dietz Leave a Comment

Brand Photoshoot with Elizabeth Taylor from Digital Direction Services

“I wanted to differentiate the positioning of my business, Digital Direction in order to secure more training contracts and expand my customer base. I started the company focused on a friendly and relaxed approach aimed at 121 coaching for small businesses but soon realised that I also needed to market myself in a more professional style in order to secure projects delivering marketing training to larger groups and corporations. I signed up for brand photoshoot THE STYLED EDITION with Zebra & Jojo Photography in order to have the assets I needed to be able to portray this story on my LinkedIn profile, website and email marketing communications.

The shoot itself was clearly mapped out, with clear goals of what we needed to achieve. Silke took charge and knew exactly what had to be done on set to get the results we all wanted. 

The full suite of images were delivered swiftly after the session and I was genuinely taken aback at how the images portrayed the exact message I was trying to convey to my audience. I was given a broad spectrum of images to use for social media. My website and my email campaigns, each carefully planned out to get the results I was after. I couldn’t wait to use my new images and set to work developing a new cover image for my LinkedIn profile and updating the copy to reflect this new position. THE RESULTS WERE ALMOST IMMEDIATE; within a week I had been approached by five new marketing training providers about prospective work. The interest via LinkedIn and my website continued and I secured three new contracts, worth over $100K in total, within the next few weeks.

The impact of this work has been amazing and shows how important it is to use images to convey your brand image and positioning. I am certain I will be using this service again when these images need updating, or when I expand the products and services I am offering.”

Professional stylist? Check. Makeup artist? Check. This package is for the on-the-go boss who wants to be front and centre of the brand, with the details taken care of by our team.

Our stylist will come up with a personalised list of props that elevate your brand (and purchase them for you if needed), while our makeup artist will discuss with you the different looks and outfits for the day.

We’ll also rent a lifestyle studio for you, with plenty of varied angles to showcase you in different styled settings.

All you’ll have to do is show up for the day and put yourself into our hands.

Filed Under: branding, business, composition, styling

How Props tell the Story

August 5, 2021 by Silke Dietz 1 Comment

A story can be told in different ways but it only makes a lasting impression once you bring it to life with graphic details. Exactly the same works for visual storytelling, brand photography. Imagine a woman sitting on a sofa, a cup of tea in her hand. What emotions do you associate with that cup of tea in her hand? Now imagine the same composition but a laptop instead of a cup of tea in the scene? How does this change the vibe of the image?

The question now is, according to the story you want to tell, what props would you want to include to set the right vibe? What do the different props stand for? Let’s have a look.

Work

Next to the obvious choice like your laptop you could include accessories like office supplies, planner, glasses, pretend handouts, phone, pens, sticky notes, fancy briefcase.

Energy

Since feeling energetic is non-visible, this can be different for everyone. But common props are coffee/espresso cup, muesli bars, chocolate, nuts.

Fitness/Health

Fitness and health are an essential part of our daily life and easy to showcase with a water bottle, running shoes, dumbbells, smartwatch, yoga mat, smoothie, all sorts of fruits like an apple or blueberries, or even a salad if you want to make an effort.

Relax

Life is not only about work but also about the balance. Show how you unwind with props like a cup of tea, glass of wine, some chocolate, aromatic oil, candle, journaling, sketching or simply reading a book.

Education

Many of my clients are educators or coaches and need to showcase expertise in their images. A great way to do this is including laptop, microphone, headphones, books and notebooks.

Fun

Including fun props like donuts, macarons, confetti, champagne, balloons or anything you can relate with adds authenticity to your brand. At the end of the day we are all just humans, aren’t we?

If you want to read more about props, check out this article “Creative Prop Ideas for your Branding Photoshoot” or if you would like to know “What to expect at a Branding Photoshoot”, I’ve got you covered, too.

Filed Under: branding, composition, styling

How to get premium brand-on imagery for FREE

April 13, 2021 by Silke Dietz Leave a Comment

A branded image library is crucial to your business and makes you not only look professional but also speaks to your ideal clients. It’s no secret that in our visual world of social media high-end photography plays a big role in customer decisions and converting sales in the end. And to make sure your individual image library lasts the longest you can stretch it with beautifully curated stock photography.

And here is where this powerful collaboration comes in. You know how much I love collabs, for me it is women empowerment at it’s finest. “Rise by lifting others”, is my motto.

It all started with an idea. The idea of creating an irresistible gallery for Haute Stock, a stock photography membership-based platform. The theme: Sustainable Living & Zero Waste. All I needed was models and props. But instead of staging the entire shoot, I decided to search for real businesses to help me out. I was looking for businesses at the beginning of their journey and found those lovely three ladies who were thrilled to help me. How did this help them? Professional images tailored to their brand.

And here the ladies who made this stunning gallery happen.

Please meet Gayathri from Professional Maku-up and Styling

“I have been working with Silke on a few projects as a make up artist already and know her work. So when she did a shout out in search for models to create a gallery for Haute Stock I did not hesitate. And what can I say? Not only do I love the outcome, it was so much fun too!”

Esther from Your Tidy Half

“Working with Silke was amazing! Her eye for detail and perspective really helps to bring the brand story to life. I was really comfortable during the shoot which is important in natural-looking photos. Silke made it a breeze and went the extra mile by helping me navigate through style, photos, colours even before the actual session – looking forward to using all the beautiful photos!”

Kiran from Urja

“I did not realize when the nervousness of being in front of the camera turned into PURE FUN with Silke at Zebra&Jojo Photography. I was excited and at the same time hesitant at the thought of putting my face not only on my brand, but also in most likelihood, for stock photography as well. Silke, however assured me that we will work within our comfort levels but at the same time encouraged me to take the leap. We love the results and are excited the beautiful imagery will help further our brand objectives.”

Are you hooked? If so and you are the face and force of an inspiring brand yourself then get in touch and let’s have a chat.

Filed Under: branding, styling

How to choose Effective Website Images

March 15, 2021 by Patricia Alix Leave a Comment

The images you choose to represent your business conveys not just your brand personality, they also help your audience learn about your business, and whether they want to work with you.  Visuals are a compelling way to communicate, which is why your visual branding is an essential element of your marketing strategy.  We’re not just talking about your logo or business cards here, but also the photos that you use any where that  you have a brand presence – and especially on your website. 

Photos used on your website set strong connections and associations for your site visitors. They evoke emotion, support the text, enhance your brand message. They are not just decorative, or at least, they shouldn’t be merely decorative, but rather also serve to convey a message and amplify a point. Think about whether it will help a visitor understand more about who you are and what you do.

Invest in Original Brand Photos for your Website

Remember that your website does more than sell your products, services and your business — it also sells people on the reasons why they should do business with you. Using original, high quality images builds this trust in a way stock photos cannot.

If you have the budget, it’s worth hiring a professional brand photographer to come up with a unique set of photos tailored to your brand. Your images must tell your target audience that you are different and why you are different. For example, by representing your brand through high-end visuals and custom photography, you’re hinting that they should expect a higher level of customer experience, and therefore higher prices too. 

“A pretty picture will do NOTHING for your brand if it doesn’t make sense. Be intentional and thoughtful when you are creating scenes and planning your brand photoshoot.”

What specific images do you need?

Your website needs more than just pretty headshots. Your images should tell your story, and help your ideal clients experience and appreciate the heart of your brand, so they will want to work with you, or buy your products. Whether you are using all custom imagery, or supplementing them with stock photos, these are what you will need in order to build a website that converts:

  1. header/hero banner images – Using photos as backgrounds can add emotional and visual appeal to website pages, but makes it a challenge for readability, so make sure to have a high contrast in the colours of the text overlaid, or include white space in the background image where the text will be positioned
  2. who you are/headshots – front facing, with warm smiles  
  3. where you work – your office, store, studio, work environment
  4. your process – action shots of your process, behind the scenes
  5. products and services – for your portfolio or shop; styled product shots are also great for banner images; if you are a designer, show your work; if you are a coach, show yourself in action or show the results of your coaching sessions
  6. nice to have – show your personality & interests, it makes you more relatable

Best practices for choosing Website Images

  1. Use images that direct attention (e.g. a face turned toward a call to action)
  2. Above everything else, QUALITY. Use clear, sharp images (but compress for web use)
  3. Each photo should have a clear purpose, not just decoration
  4. Show not tell (especially for process and portfolio)
  5. Choose images that convey emotion in order to elicit emotion 
  6. Convey your culture in your photos to connect to your audience on a deeper level
  7. Show your process, but portray it in the best light (we don’t need to see literal dirty laundry)
  8. Brand relevance. Think of color and tone, and how those represent your brand. Stay consistent
  9. Choose engaging and actionable images

Ultimately, your website images should communicate your message to the right people.  Plan them carefully, and with intention. 

ABOUT THE AUTHOR

* Patricia Alix is a brand and website designer based in Singapore who loves helping creatives and small business owners build an elevated and effective visual branding. You can find out more about Patricia on her website.

Filed Under: branding, styling

What to expect at a Personal Branding Photoshoot

November 17, 2020 by Silke Dietz Leave a Comment

Having your portrait taken by a professional photographer makes many people nervous for different reasons. One of the reasons might be not knowing what to expect. Like in every special field, my approach as a brand photographer is totally different from a normal portrait photographer.

elegant flower bouquet and delivery box in lifestyle picture

⁠But let’s find out how:

When I find your inquiry in my inbox I will respond personally, because no email template will be able to answer to the uniqueness of your needs. ⁠Most probably we schedule a quick discovery call to find out more about your vision. ⁠
⁠
Next thing I need you to do is take a few minutes to fill in my very thorough questionnaire. I want you to think about the purpose of your business, your passion, your audience. ⁠This already digs deep into your brand personality and will help translate your brand message into your imagery.
⁠
After we agreed on a date for the photoshoot we/I dive into planning: compositions, locations, props, outfits etc. All in line with your branding of course, meaning colours and vibes.
⁠
The day you might dread most is finally here: shoot day! However now it’s time to relax and enjoy, because we have a detailed shoot script to follow and I will! (This is the part where I can get very bossy for the benefit of creating a versatile image library for you)⁠

I follow the social media content pillars, for you to be able to walk away with a cohesive image gallery that tells the unique story about your brand. This means I will create imagery that showcases the different facets of your business and personality. As Seth Godin puts it:

“Marketing is no longer about the stuff you make but about the stories you tell.”

We will most likely start in a sitting position at a desk, pretend working. This way your mind is occupied and you forget how nervous you are. In addition you don’t really need to worry about posing, as all the working poses come natural to you. Finally, no need to fret, as I will make sure you have imagery for every story you want to tell.

Showcasing your product/service

two women sitting on a desk working together

Internal and external content is about what you do, your service, your product. Pictures of you at your desk, handling your product, dealing with a client, using the tools of your trade. You on your phone, at your laptop, writing in your notebook. Basically everything that happens in a normal work day.

Inspiration

two women sitting on sofa laughing together with champagne and pralines

Inspirational content about what moves or makes you. Special facial expressions like “listen” or “be quite” will serve as scroll-stopping images to get the attention of your followers. Ignite your creativity, blow confetti, pop some bubbly, indulge in macarons, put your headphones on, have an espresso. Get personable, vulnerable even, in order to give your audience the chance to resonate with you.

Introduction

And last but not least the portraits or formal portraits to be precise, because by now I have a ton of portraits of you already, without you even realising it. I shoot every composition set up from different angles and distances, so you won’t end up with lots of frontal portraits but rather a wholistic view.

Done!

Now it is time for you to relax, but only for a bit, because you will receive your stunning new image library within three working days. ⁠And then it’s time to share the “new you” with the world!

Filed Under: branding, photography tips

How to visualise your Brand Story

November 4, 2020 by Silke Dietz Leave a Comment

Feeling confident while doubling your Instagram followers

Very often I realise that entrepreneurs underestimate the power of branding in view of communicating their brand story with brand-on imagery. I get it, marketing is complex and can be quite intimidating, so we postpone it to later, or pray to the universe to be seen, somehow. But it doesn’t have to be like that, as there are many boss ladies out there we can take on as role models.

Zebra&Jojo Photography Branding Photo Shoot

Please meet Christine, a Feng Shui consultant who started off her career here in Singapore, many years ago. Even now that she has relocated back to Germany, she visits the Little Red Dot on a regular basis, for trainings or conventions, as well as branding photo shoots. 

Christine, why would you hire a Personal Branding photographer? 

“When I was searching for pictures for my website and social media, I quickly realised how difficult it can be to find the „right“ pictures. As a solo entrepreneur I want people to recognise me, my brand, whether they see my posts on Instagram, Facebook or come across my blog. I needed someone who understands how to translate my brand, my colours, my story and values into pictures . I still use some of the pictures from our very first shoot, five years ago.” 

Zebra&Jojo Photography Branding Photo Shoot

As a returning client I know her brand very well, so there is no need for the questionnaire I normally send to every new client, to determine the vibe and story of the brand. I tell my clients to take their time when answering, the more they write, the better, because these answers help me visualise the brand story which results in brand-on imagery. 

Nonetheless, I believe in thorough planning to make the photoshoot for my clients a walk in the park. After a quick chat with Christine I went out location scouting, as she gave clear instructions of what she had in mind. 

Zebra&Jojo Photography Branding Photo Shoot

Christine, how did you prepare for the photo shoot?

“I remember our chat on the phone, when you asked me to think about my outfit, make-up and some props. You provided me with a few ideas, so I could search the internet and create my very own ‘mood board’. I had never heard of a mood board before, but it totally made sense: I looked for pictures, gestures and locations which would perfectly go with blog posts or articles I had in planning. 

As a consultant I also wanted a few pictures of me ‘consulting’ and you not only found spot on locations but also surprised me with a friend of yours who acted as a client. It was perfect! In retrospect, thanks to your detailed planning, I ended up with so many great pictures, even though my schedule was really tight and I only had four hours for the shoot.” 

Zebra&Jojo Photography Branding Photo Shoot

Although planning is a big part of a smooth photoshoot, the execution can be quite exhausting, especially in hot and humid Singapore. I plan more indoors than outdoors, but with Christine it was more outside to show more of the Feng Shui philosophy. 

We started off in a coffee shop where we covered the consulting part as well as some working scenes and portraits, head shots and half body. I always make sure to cover different angles of one composition, wide angle and close ups to give as much variety and therefore possibility for my client.

Zebra&Jojo Photography Branding Photoshoot

Christine, tell us, how did your pictures turn out and where do you use them?

“Like many women, I don’t really like myself in pictures. Sometimes I think I’m just too critical with my own appearance. You really managed to find a good angle to make me look slimmer, younger and … very professional. I feel quite confident using my photos now and I get compliments from clients and friends for those cool head shots. 

Life became easier for me since I have this pool of pictures to chose from, whenever there’s an update on my website or a new post on social media. I even used one for the cover of my fist book and on my new roll-up. 

The number of my instagram followers doubled … and to be honest, that’s not so much my brilliant content but the extraordinary pictures you took in Singapore. I’m really glad that our paths had crossed and I can highly recommend having an experienced brand photographer taking your pictures, as it certainly elevates your brand. Thanks Silke, for making my website nicer and my life easier.”

Zebra&Jojo Photography Branding Photo Shoot
Zebra&Jojo Photography Branding Photo Shoot

I build partnerships with my clients and take the time to plan, style and intentionally create compelling imagery. My aim is to create positive and impactful experiences with everyone I work with. And more often we become friends. 

By the way, did you know there is a ‘best time’ to launch your new website? If you want to know more about the powerful energy of Feng Shui, hop over to Christine’s website and have a look around. If you don’t speak German, no problem, as she consults in English as well. 

Zebra&Jojo Photography Branding Photo Shoot

Filed Under: branding

What is a Personal Brand?

November 3, 2020 by Silke Dietz Leave a Comment

We use many brands on a daily basis, without even really thinking about it, right? So, what is your favourite brand? No matter what your answer is, your chosen brand has earned your trust because you can relate to their values and visions, as their product speaks to you at a deeper level than their competitors do. 

As humans we are prone to emotions and stories and a brand is nothing more than a distinctive perception of stories, emotions and expectations that people have about a company. And which is accountable in the decision of choosing one brand over another. 

A brand is the perception of a company in the eyes of a consumer.

It is the age of social media and in todays digital life we are very visible, and we all have all been googled, at least at one stage of our career, but have you ever googled yourself? And if so, did you like what you saw, is it really you? You might want to pause here for a while, and think about it, because that is how the world sees you, that’s the perception others have of you. And if you aren’t properly managing your online reputation, then others will do it for you. 

Branding is the active process of forming a reputation, your brand.

To create a strong and memorable brand there are a few elements to it: 

Name & Logo

The first and most important part of your business journey, as your business name will exist for the duration of its lifetime. To find the ideal name ask yourself some questions:

Does the name need to mean something? Do you need to relate to it? Is it unique? 

Your logo is the one image that will come to mind when people think about your company. 

Brand Colours & Vibes

For your brand colours and vibes you need to be aware that your choice is key to initiate a distinct vibe for your brand. All the big banks and insurances like Deutsche Bank or Allianz chose blue for a reason as the colour blue is related to trust. 

Voice & Heart

How are you addressing your customers? Are you serious and formal or warm and friendly? It is important to use a tone that feels aligned with your customers but also authentic to you. 

And the most important part: what is your why? 

Earn your customers trust by clearly stating your brand mission, your core value. 

Now you have the setup, but for a successful marketing strategy you want to own your brand. Do you know on which social platforms your customers are? Because you want to be there and proactively engage in conversations instead of waiting for your customers to find you. For a strong profile make sure that your website as well as all your social media platforms are align. Be consistent in your posting and keep in mind that your social voice is your brand voice, aka your voice. And last but not least, choose your imagery according to your brand, this will ensure a cohesive brand aesthetic. 

Filed Under: branding

How to use Lifestyle Photography effectively on social media…

November 3, 2020 by Silke Dietz Leave a Comment

…or anywhere on the Internet really. In a world with too many words, our brain intuitively longs for instant comprehension. ‘A picture is worth a thousand words’, they say. Lifestyle Photography or Personal branding photography is nothing else but visual story telling to connect with your audience, your dream clients or customers on a deeper level to grow your business, your personal brand. 

Updated, consistent and customised imagery on every social platform 

Whether you have a date or a job interview, chances are that someone is going to google you to learn more about who you are. These results are the first impression people will have of you. The question is, do you want to allow your online reputation to take on a life of its own or control the narrative? Wherever people find you online, on your website, Linkedin, Facebook, Instagram, Twitter, WhatsApp etc, they should see updated, consistent and customised lifestyle imagery of you.

Lifestyle photography creates powerful magic for your online appearance

When people google you, they want to get to know you, especially when you are a business owner. Who are you? What is the nature of your business, what drives you? What do you stand for? And what do you do after hours, for fun? Each and everyone of us has so many facets to showcase and so many commonalities to engage with. Show them all in a professional headshot, photos of your products, tools of your trade, you thriving in your work environment, you enjoying life at the beach. Stand out in a crowd of professionals, entrepreneurs and executives with intentionally created images completely unique to only you. 

Image + Caption = Engagement 

According to Facebook the post scroll span on mobile devices is 1.7 seconds. In other words, you have 1.7 seconds to engage your potential client into a meaningful conversation on Facebook. And that is the world at your feet, because as you know your audience, you know where they hang out and what they like, the only thing you have to do is be YOU. Writing meaningful captions for social media can be quite overwhelming and time absorbing so let me try to break it down into three different categories. 

Introduction

Introduce yourself to your audience, tell them who you are. What is your vision, what drives you? How do you organise yourself? Share personal insight not only of you as a person, but also of your daily life, including your family and friends.

Showcasing Product/Service

In order for people to buy from you they need to build trust in you and your product/service first. Explain your product/service and what makes you stand out from your contenders. Share all the benefits of your product/service and let them in on behind-the-scenes. When you make your audience feel known, seen and heard, your business will be the only option for them. 

Inspiration

I have to admit, I love quotes. I am a positive person and love uplifting words which put a smile on my face. And according to statistics, Instagram loves quotes as well, they receive much more engagement than other posts. Spread some sparkles by empowering your audience. Besides quotes this can include anything from random facts to your favourite dish or drink. Be creative! 

Filed Under: branding, social media

Do I need a photo of myself on my website?

November 3, 2020 by Silke Dietz Leave a Comment

The short answer: Yes! As the head of your business, you are the centrepiece. 

We don’t argue about the necessity of having a website, right? As a business woman you know that your website serves as your digital business card, it reflects your personal brand. The vast majority of your potential clients will check out your website before even meeting with you. It is the go-to platform to find out more about the person behind the brand, the one they are going to purchase a product from or request their service. 

In other words your website is an important element in making an impactful first impression. But furthermore, its your opportunity to instantly connect with your visitors, by telling your story throughout the different pages and give your potential clients a chance to resonate with you, so they find reason to come back. And for that, you need to be present. 

On many websites you will find the host only on the ‘about’ page, which is a missed opportunity. Let me explain why: 

Silke Dietz of Zebra&Jojo Photography

Home-Page

Imagine you knock on somebody’s door and after the door swings wide open you see … no one. So you wander around the house until you finally find the host. Weird, right? Same goes to your website. Instead of ghosting your visitors, why don’t you greet them with a friendly smile right at the door; your home page? 

Silke Dietz of Zebra&Jojo Photography

About-Page

The obvious one, yet often not delivered. My first click on any website is the ‘about’ button, and when I don’t find any face there, but instead some zealous summery of expertise, I am gone. 

People click on the ‘about’ button for a reason. They want to meet YOU! They want to get to know YOU! It really is that simple. 

Silke Dietz of Zebra&Jojo Photography

Contact-Page

Hurrah! Your visitor has clicked on ‘contact’. This means he/she wants to engage. Show your audience that you are there, right from the beginning, by sending over a friendly smile. 

In case you ever wondered if you could appear on your own website too often, the answer is no, as long as you make sure to underline your pictures with the respective copy. 

If you have any questions about branding or need help with imagery for your website, please don’t hesitate to drop me an email. I am here for you! 

Filed Under: branding

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LET’S GET SOCIAL

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FOLLOW US ON INSTAGRAM @ZEBRAJOJOPHOTOGRAPHY

Celebrate your brand, come on! When ever it fits Celebrate your brand, come on! 

When ever it fits the brand I‘ll ask my clients to through some confetti or pop the bottle. I love capturing dancing women celebrating themselve. So mood lifting, don‘t you think? 

Btw this could be one theme of the membership, celebrating your achievements. 

What membership? 

This one of course:

The Membership Edition $1400

✨20 images / session
✨3x a year
✨30 minutes photoshoot at your location of choice
✨one location per shoot

If this is speaking to you, get in touch and let‘s start planning. 

#tgif #personalbrandingphotographer #businessportraits #smallbusinessphotographer #singaporephotographers #smallbusinessbranding #businessbrandingphotographer #businessbrandingphotography #personalbrandingphotoshoot
#singaporephotographer #singapore #instagram #lightroom #zebrajojo #lightandairyphotography #creativeentrepreneur
A brand photoshoot without brand guidelines is lik A brand photoshoot without brand guidelines is like exploring a new city without a travel book. 

You definetaly can do it, but you‘ll probably miss out on essentials or something special. 

Planning is key and in the case of a brand photoshoot will leave you with a vast variety of well curated images, all tailored to your brand. 

So when you need an image for your social media you can be sure to find one in your very own library. How does that sound? 

#personalbrandingphotographer #businessportraits #smallbusinessphotographer #singaporephotographers #smallbusinessbranding #businessbrandingphotographer #businessbrandingphotography #personalbrandingphotoshoot
#singaporephotographer #singapore #instagram #lightroom #zebrajojo #lightandairyphotography #creativeentrepreneur
Does this sound like you? 😬Your image library Does this sound like you?

😬Your image library is still kind of up to date but somehow missing certain images you'd need for marketing the next promotion

🤪You've done a photoshoot with me but only realised months later that specific compositions are missing

🙃You're obsessed with journals/tea cups/shoes and would love to dedicate one whole shoot just to your impressive collection to showcase the quirky side of your personalty

🤗You want to update your images each season

If so, hit the button in my bio and get in touch. Can't wait to start working. 

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#photooftheday #photographer #canon #moment #lifestylephotography #singaporephotographer #singapore #instagram #lightroom #zebrajojo #womeninbusiness #womenempoweringwomen #mumpreneur #mumsinbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat
Introducing.... (drum rolls please!) The Membersh Introducing.... (drum rolls please!)

The Membership Edition
for returning clients.

Your image library is still kind of up to date but somehow missing certain images you'd need for marketing the next promotion? 

You've done a photoshoot with me but only realised months later that specific compositions are missing? 

You're obsessed with shoes and would love to dedicate one whole shoot just to your impressive shoe collection to showcase the quirky side of your personalty? 

Well, I have the solution for all of you: 

💫 one location
💫 20 images
💫30 minutes photoshoot
💫 3x a year
💫 $1400

Is this special offer talking to you? Then get in touch soon. Can't wait to find out what ideas we'll come up with. 

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#photooftheday #photographer #canon #moment #lifestylephotography #singaporephotographer #singapore #instagram #lightroom #zebrajojo #womeninbusiness #womenempoweringwomen #mumpreneur #mumsinbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat
I hear you 🤣 Head to my bio and find the link I hear you 🤣

Head to my bio and find the link for this beautiful stock image gallery ‚All about coffee‘ and get visually energised ☕️ 

#dailydose #coffeelover #energydrink 
#personalbrandingphotographer #businessportraits #smallbusinessphotographer #singaporephotographers #smallbusinessbranding #businessbrandingphotographer #businessbrandingphotography #personalbrandingphotoshoot
#singaporephotographer #singapore #instagram #lightroom #zebrajojo #lightandairyphotography #creativeentrepreneur
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