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“Once upon a time…”- Cohesive storytelling

October 17, 2022 by Silke Dietz Leave a Comment

Who doesn’t love a good story? As soon as our brains are capable of comprehensive listening we long for stories. So it’s no surprise that the secret sauce of every successful brand is cohesive storytelling, next to consistent marketing and spot on branding of course.

The ability to tell a story that emotionally touches and engages your audience is priceless. For most of us telling a story to a child or friend is no trouble at all.

But how to you tell the story of your brand? It all starts with the pressing question of

“Who are you?”

The biggest mistake most business owners make is being in love with their products or service, not with their clients. You have an outstanding product or extraordinary service but no one is buying? Truth is, people don’t fall in love with a business, they fall in love with the person behind it. In order for your ideal client to purchase from you, they first need to get to know you, because:

We don’t buy goods or services, we buy relations, stories and magic. -Seth Godin

Don’t be shy to showcase all the different sides of your personality, ranging from the bubbly bestie to the focused business woman. Share that cup of coffee and why it energises you, or talk about the latest experience you had in that calligraphy workshop. Let people in on where you get your best ideas from or why running is your way of mediation. Tell your followers what inspires you, why you do what you do, share your values and beliefs.

In other words, give a holistic and authentic insight on what they are dealing with when engaging with you.

“What do you do?”

Help your audience understand what it is that differentiates you from all the others by explaining your process and workflow. What is it people gain by hiring you? What problem do you solve for your clients? Break everything down so it would be easy to understand, even for a five year old. Remember, you are the expert, not us. If you’re selling a product, let us in on how you source. Is sustainability just a word for you or do you live it?

Make choosing YOU and your business the only choice for your prospective clients.

Cohesive storytelling should align both literally and visually, so make sure you have the imagery to go with the storytelling. You don’t have? Oh well, then hit the button below and let’s have a chat!

Let’s chat!

Filed Under: branding, business, social media, story of life

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You dread having your portrait taken? You don't li You dread having your portrait taken? You don't like being in front of a professional camera because you don't know how to pose and what to do with your hands. It feels awkward. 

I totally get it. 

But the above is none of your concern, because it is my job to make you feel at ease and relaxed so you can feel safe enough to open up to my camera and me and allow me to portray the real and beautiful you. 

How does that sound? Let me know in the comments. 

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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
Changing your business direction / offers every no Changing your business direction / offers every now and then is a natural side effect of your growth. Of course you want to communicate the new "you" to your audience, with an updated website and social media, so that when potential clients visit your site they won‘t get confused. 

The Loyalty Edition is a great partner to support you with your brand imagery throughout the year; totally tailored to whichever turns you decide to take. 

Link in bio or message me to have a chat.

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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
Do you know the game Taboo? When my kids were yo Do you know the game Taboo? 

When my kids were younger we loved playing Taboo with friends and family. If you don't know what I'm talking about, let me quickly explain how it works: you partner up with one or more person/s and then try to explain a certain word to your team mate/s, for example: 'nightmare' 

The challenge is that you are not allowed to use five of the most evident words, like monster, midnight... So you need to outline the description a bit broader and lead your team to the word, kind of through the back door. 

The secret sauce is that you better team up with someone whose brain works like yours, in the same quirky ways, even if it is irrational to others. 

So when you say 'closet' your teammate comes up with 'nightmare' because that's where the monsters creep out at midnight. Makes total sense, right? 

My newly introduced Loyalty Edition kind of works like this. Since I know you and your business already, working together feels like reading each other's minds, knowing exactly what you want and need. 

If this is for you, message me to have a chat or click the link in my bio to read more about it. 

Closet! 

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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
Have you ever found yourself looking at the same p Have you ever found yourself looking at the same portrait over and over again after photoshoots in the past? 

That should not be the case! 

A holistic brand image library should leave you with 

- portraits taken from different angles 
- images with negative space for messages 
- an authentic brand story your clients can relate to 
- a huge smile every time you look at it 

Did I miss anything? What would be your must-have picture?

#personalbrandingphotographer #businessportraits #smallbusinessphotographer #singaporephotographers #smallbusinessbranding #businessbrandingphotographer #businessbrandingphotography #personalbrandingphotoshoot 
#singaporephotographer #singapore #instagram #lightroom #zebrajojo #lightandairyphotography #creativeentrepreneur
What's your story? Who are you and what do you d What's your story? 

Who are you and what do you do? 

What ever you feel sharing with your audience you want to have the complementing image to go with your message. 

Brand photography is nothing else than visual storytelling. A brand image library should deliver a cohesive story about your business, the who, the what and the why. 

Once potential clients visit your website they should immediately understand how it is working with you, just by looking at the visuals.

If you're looking at your website right now and you can't see the full spectrum of your personality, hit message and let's have a chat. I'm here for you. 

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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
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