Who doesn’t love a good story? As soon as our brains are capable of comprehensive listening we long for stories. So it’s no surprise that the secret sauce of every successful brand is cohesive storytelling, next to consistent marketing and spot on branding of course.
The ability to tell a story that emotionally touches and engages your audience is priceless. For most of us telling a story to a child or friend is no trouble at all.
But how to you tell the story of your brand? It all starts with the pressing question of
“Who are you?”
The biggest mistake most business owners make is being in love with their products or service, not with their clients. You have an outstanding product or extraordinary service but no one is buying? Truth is, people don’t fall in love with a business, they fall in love with the person behind it. In order for your ideal client to purchase from you, they first need to get to know you, because:
We don’t buy goods or services, we buy relations, stories and magic. -Seth Godin
Don’t be shy to showcase all the different sides of your personality, ranging from the bubbly bestie to the focused business woman. Share that cup of coffee and why it energises you, or talk about the latest experience you had in that calligraphy workshop. Let people in on where you get your best ideas from or why running is your way of mediation. Tell your followers what inspires you, why you do what you do, share your values and beliefs.
In other words, give a holistic and authentic insight on what they are dealing with when engaging with you.
“What do you do?”
Help your audience understand what it is that differentiates you from all the others by explaining your process and workflow. What is it people gain by hiring you? What problem do you solve for your clients? Break everything down so it would be easy to understand, even for a five year old. Remember, you are the expert, not us. If you’re selling a product, let us in on how you source. Is sustainability just a word for you or do you live it?
Make choosing YOU and your business the only choice for your prospective clients.
Cohesive storytelling should align both literally and visually, so make sure you have the imagery to go with the storytelling. You don’t have? Oh well, then hit the button below and let’s have a chat!
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