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How to use Lifestyle Photography effectively on social media…

November 3, 2020 by Silke Dietz Leave a Comment

…or anywhere on the Internet really. In a world with too many words, our brain intuitively longs for instant comprehension. ‘A picture is worth a thousand words’, they say. Lifestyle Photography or Personal branding photography is nothing else but visual story telling to connect with your audience, your dream clients or customers on a deeper level to grow your business, your personal brand. 

Updated, consistent and customised imagery on every social platform 

Whether you have a date or a job interview, chances are that someone is going to google you to learn more about who you are. These results are the first impression people will have of you. The question is, do you want to allow your online reputation to take on a life of its own or control the narrative? Wherever people find you online, on your website, Linkedin, Facebook, Instagram, Twitter, WhatsApp etc, they should see updated, consistent and customised lifestyle imagery of you.

Lifestyle photography creates powerful magic for your online appearance

When people google you, they want to get to know you, especially when you are a business owner. Who are you? What is the nature of your business, what drives you? What do you stand for? And what do you do after hours, for fun? Each and everyone of us has so many facets to showcase and so many commonalities to engage with. Show them all in a professional headshot, photos of your products, tools of your trade, you thriving in your work environment, you enjoying life at the beach. Stand out in a crowd of professionals, entrepreneurs and executives with intentionally created images completely unique to only you. 

Image + Caption = Engagement 

According to Facebook the post scroll span on mobile devices is 1.7 seconds. In other words, you have 1.7 seconds to engage your potential client into a meaningful conversation on Facebook. And that is the world at your feet, because as you know your audience, you know where they hang out and what they like, the only thing you have to do is be YOU. Writing meaningful captions for social media can be quite overwhelming and time absorbing so let me try to break it down into three different categories. 

Introduction

Introduce yourself to your audience, tell them who you are. What is your vision, what drives you? How do you organise yourself? Share personal insight not only of you as a person, but also of your daily life, including your family and friends.

Showcasing Product/Service

In order for people to buy from you they need to build trust in you and your product/service first. Explain your product/service and what makes you stand out from your contenders. Share all the benefits of your product/service and let them in on behind-the-scenes. When you make your audience feel known, seen and heard, your business will be the only option for them. 

Inspiration

I have to admit, I love quotes. I am a positive person and love uplifting words which put a smile on my face. And according to statistics, Instagram loves quotes as well, they receive much more engagement than other posts. Spread some sparkles by empowering your audience. Besides quotes this can include anything from random facts to your favourite dish or drink. Be creative! 

Filed Under: branding, social media

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It's not about reaching a final destination, but t It's not about reaching a final destination, but the continuous pursuit of growth, learning, and self-improvement. Embrace the challenges, celebrate small wins, and enjoy every step of the journey towards your goals.

Remember, success is found in the process, the lessons learned, and the person you become along the way. Keep pushing forward and never stop chasing your dreams. 💪❤️ 
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Understanding your brand is like discovering the h Understanding your brand is like discovering the hidden gems within yourself and your business. ✨🌟

But how can we craft our brand stories?💪

1. Discover your why: Why does it exist? What problem does it solve? What's the deeper purpose? Which emotions and values drive your passion?

2. Know your audience: Understand your target audience inside out. What are their aspirations, struggles, and desires? Tailor your brand story to resonate with their hearts and minds.

3. Embrace authenticity: Your brand story should be a genuine reflection of who you are and what you stand for. 

4. Use the power of emotions: Tap into the emotions that resonate with your audience. Whether it's joy, inspiration, or a sense of belonging, evoke those feelings through your brand story.

5. Paint vivid visuals: Bring your brand story to life with visuals. Use captivating imagery, colours, and design elements that align with your narrative. Let your visuals reinforce the emotions and messages conveyed through your story.

6. Consistency is key: Your brand story should be consistently reflected across all touchpoints, from your website and social media to your customer interactions. Maintain a cohesive brand voice, visuals, and messaging to reinforce your story at every opportunity.

Remember, your brand story is an ongoing narrative that evolves with your business. Continuously refine, adapt, and share your story to keep your audience engaged and connected. So, let the power of storytelling guide you as you let me help you craft your brand's unique tale. 💛
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Did you know.. the last minutes of a photoshoot ar Did you know.. the last minutes of a photoshoot are... pure gold??! 📸✨ 

The moment the pressure eases, the laughter bubbles up, and the realness shines through.

Those final minutes are when the forced smiles turn into genuine laughter, and the magic of spontaneity takes over. It's like a behind-the-scenes blooper reel, but with fabulous shots sprinkled in.

As the photographer, it's a delicate dance of capturing those candid moments, while also trying not to burst into laughter yourself.

So, embrace the chaos, let go of perfection, and enjoy the ride till the very end. Because those last minutes are where the real gems are found.

To all my amazing clients, thank you for trusting me to capture your authentic selves, even in the final moments of a shoot. 💛
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Singapore, you're (one of 😉) my favourite model Singapore, you're (one of 😉) my favourite models! 

You effortlessly strike a pose in every shot. 

Ladies, what's your favourite place or sight in this little country? 💛
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"Let's talk about the magic of branding! ✨ Buil "Let's talk about the magic of branding! ✨

Building a strong brand is like giving your business its own unique personality, voice, and style. It's the secret ingredient that sets you apart from the competition and makes you unforgettable. So, why is branding so important?

Remember, branding is an ongoing journey, evolving as your business grows and adapts. So, invest the time and effort to develop a strong brand that captures the essence of your business and leaves a lasting impact. 

Ready to unleash the power of branding? Let's make your business shine! 💛
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