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How to use Lifestyle Photography effectively on social media…

November 3, 2020 by Silke Dietz Leave a Comment

…or anywhere on the Internet really. In a world with too many words, our brain intuitively longs for instant comprehension. ‘A picture is worth a thousand words’, they say. Lifestyle Photography or Personal branding photography is nothing else but visual story telling to connect with your audience, your dream clients or customers on a deeper level to grow your business, your personal brand. 

Updated, consistent and customised imagery on every social platform 

Whether you have a date or a job interview, chances are that someone is going to google you to learn more about who you are. These results are the first impression people will have of you. The question is, do you want to allow your online reputation to take on a life of its own or control the narrative? Wherever people find you online, on your website, Linkedin, Facebook, Instagram, Twitter, WhatsApp etc, they should see updated, consistent and customised lifestyle imagery of you.

Lifestyle photography creates powerful magic for your online appearance

When people google you, they want to get to know you, especially when you are a business owner. Who are you? What is the nature of your business, what drives you? What do you stand for? And what do you do after hours, for fun? Each and everyone of us has so many facets to showcase and so many commonalities to engage with. Show them all in a professional headshot, photos of your products, tools of your trade, you thriving in your work environment, you enjoying life at the beach. Stand out in a crowd of professionals, entrepreneurs and executives with intentionally created images completely unique to only you. 

Image + Caption = Engagement 

According to Facebook the post scroll span on mobile devices is 1.7 seconds. In other words, you have 1.7 seconds to engage your potential client into a meaningful conversation on Facebook. And that is the world at your feet, because as you know your audience, you know where they hang out and what they like, the only thing you have to do is be YOU. Writing meaningful captions for social media can be quite overwhelming and time absorbing so let me try to break it down into three different categories. 

Introduction

Introduce yourself to your audience, tell them who you are. What is your vision, what drives you? How do you organise yourself? Share personal insight not only of you as a person, but also of your daily life, including your family and friends.

Showcasing Product/Service

In order for people to buy from you they need to build trust in you and your product/service first. Explain your product/service and what makes you stand out from your contenders. Share all the benefits of your product/service and let them in on behind-the-scenes. When you make your audience feel known, seen and heard, your business will be the only option for them. 

Inspiration

I have to admit, I love quotes. I am a positive person and love uplifting words which put a smile on my face. And according to statistics, Instagram loves quotes as well, they receive much more engagement than other posts. Spread some sparkles by empowering your audience. Besides quotes this can include anything from random facts to your favourite dish or drink. Be creative! 

Filed Under: branding, social media

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Celebrate your brand, come on! When ever it fits Celebrate your brand, come on! 

When ever it fits the brand I‘ll ask my clients to through some confetti or pop the bottle. I love capturing dancing women celebrating themselve. So mood lifting, don‘t you think? 

Btw this could be one theme of the membership, celebrating your achievements. 

What membership? 

This one of course:

The Membership Edition $1400

✨20 images / session
✨3x a year
✨30 minutes photoshoot at your location of choice
✨one location per shoot

If this is speaking to you, get in touch and let‘s start planning. 

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A brand photoshoot without brand guidelines is lik A brand photoshoot without brand guidelines is like exploring a new city without a travel book. 

You definetaly can do it, but you‘ll probably miss out on essentials or something special. 

Planning is key and in the case of a brand photoshoot will leave you with a vast variety of well curated images, all tailored to your brand. 

So when you need an image for your social media you can be sure to find one in your very own library. How does that sound? 

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Does this sound like you? 😬Your image library Does this sound like you?

😬Your image library is still kind of up to date but somehow missing certain images you'd need for marketing the next promotion

🤪You've done a photoshoot with me but only realised months later that specific compositions are missing

🙃You're obsessed with journals/tea cups/shoes and would love to dedicate one whole shoot just to your impressive collection to showcase the quirky side of your personalty

🤗You want to update your images each season

If so, hit the button in my bio and get in touch. Can't wait to start working. 

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Introducing.... (drum rolls please!) The Membersh Introducing.... (drum rolls please!)

The Membership Edition
for returning clients.

Your image library is still kind of up to date but somehow missing certain images you'd need for marketing the next promotion? 

You've done a photoshoot with me but only realised months later that specific compositions are missing? 

You're obsessed with shoes and would love to dedicate one whole shoot just to your impressive shoe collection to showcase the quirky side of your personalty? 

Well, I have the solution for all of you: 

💫 one location
💫 20 images
💫30 minutes photoshoot
💫 3x a year
💫 $1400

Is this special offer talking to you? Then get in touch soon. Can't wait to find out what ideas we'll come up with. 

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#photooftheday #photographer #canon #moment #lifestylephotography #singaporephotographer #singapore #instagram #lightroom #zebrajojo #womeninbusiness #womenempoweringwomen #mumpreneur #mumsinbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat
I hear you 🤣 Head to my bio and find the link I hear you 🤣

Head to my bio and find the link for this beautiful stock image gallery ‚All about coffee‘ and get visually energised ☕️ 

#dailydose #coffeelover #energydrink 
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