A Branding Photoshoot is not a beauty contest. It’s important that you represent yourself as the woman you are: authentic and professional.
‘I need to lose twenty pounds before I can do the photoshoot for my website’ or ‘I prefer to use stock photos because I don’t want my online visitors to see that I’m a bit older.’ Do you have similar excuses why you shy away from having a branding photoshoot done for your business? I totally get it. We’re all having our perceived flaws and most of us are beyond the forgivable age of twenty.
Here’s why it is irrelevant that you need to lose weight or hire a PT first:
1. Your audience doesn’t care what you look like
Let’s say you’re looking for a new accountant, or maybe real estate agent. You google your way through the websites and honestly, do you really care what the person looks like? Isn’t it more important that the person behind the business makes a likeable impression? And even more importantly, to find a person behind the business at all?
2. Yellow teeth, wrinkles, blemishes and all
When you meet in person, your personality makes up for a lot of visual flaws. A photo is static and you could even zoom in OMG. I’ll make sure your teeth are just bright enough, your wrinkles become inconspicuous and your impurities disappear completely. You’ll stay you, in an elevated reality, incredibly fresh, photogenic and professional. After all your client should still recognise you at your first meeting, right? Feel free to browse through my portfolio, where you will meet many women of all facets, all radiant.
3. Personality wanted!
People don’t fall in love with a business, they fall in love with the person behind it! Dare to show off your personality in your photoshoot by being yourself. If that’s not enough, there are plenty of props which help to get the job done. Are you a coffee addict, or wine lover? Wanna get buried in books or blow some confetti? What about making funny faces? The list is endless and it all leads to this: authentic images showing personality resonate with your ideal clients. In other words: Nothing sells better than personality.
Beauty – noun: A term that not only describes the outside, but above and all a positive inner radiance
The imagery we’re creating in your Personal Branding Photoshoot are not about your appearance, but who you are and what problems you can solve for your clients. My job is to make sure you look radiant and approachable. The only danger: you might fall in love with your new images.