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What to expect at a Personal Branding Photoshoot

November 17, 2020 by Silke Dietz Leave a Comment

Having your portrait taken by a professional photographer makes many people nervous for different reasons. One of the reasons might be not knowing what to expect. Like in every special field, my approach as a brand photographer is totally different from a normal portrait photographer.

elegant flower bouquet and delivery box in lifestyle picture

⁠But let’s find out how:

When I find your inquiry in my inbox I will respond personally, because no email template will be able to answer to the uniqueness of your needs. ⁠Most probably we schedule a quick discovery call to find out more about your vision. ⁠
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Next thing I need you to do is take a few minutes to fill in my very thorough questionnaire. I want you to think about the purpose of your business, your passion, your audience. ⁠This already digs deep into your brand personality and will help translate your brand message into your imagery.
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After we agreed on a date for the photoshoot we/I dive into planning: compositions, locations, props, outfits etc. All in line with your branding of course, meaning colours and vibes.
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The day you might dread most is finally here: shoot day! However now it’s time to relax and enjoy, because we have a detailed shoot script to follow and I will! (This is the part where I can get very bossy for the benefit of creating a versatile image library for you)⁠

I follow the social media content pillars, for you to be able to walk away with a cohesive image gallery that tells the unique story about your brand. This means I will create imagery that showcases the different facets of your business and personality. As Seth Godin puts it:

“Marketing is no longer about the stuff you make but about the stories you tell.”

We will most likely start in a sitting position at a desk, pretend working. This way your mind is occupied and you forget how nervous you are. In addition you don’t really need to worry about posing, as all the working poses come natural to you. Finally, no need to fret, as I will make sure you have imagery for every story you want to tell.

Showcasing your product/service

two women sitting on a desk working together

Internal and external content is about what you do, your service, your product. Pictures of you at your desk, handling your product, dealing with a client, using the tools of your trade. You on your phone, at your laptop, writing in your notebook. Basically everything that happens in a normal work day.

Inspiration

two women sitting on sofa laughing together with champagne and pralines

Inspirational content about what moves or makes you. Special facial expressions like “listen” or “be quite” will serve as scroll-stopping images to get the attention of your followers. Ignite your creativity, blow confetti, pop some bubbly, indulge in macarons, put your headphones on, have an espresso. Get personable, vulnerable even, in order to give your audience the chance to resonate with you.

Introduction

And last but not least the portraits or formal portraits to be precise, because by now I have a ton of portraits of you already, without you even realising it. I shoot every composition set up from different angles and distances, so you won’t end up with lots of frontal portraits but rather a wholistic view.

Done!

Now it is time for you to relax, but only for a bit, because you will receive your stunning new image library within three working days. ⁠And then it’s time to share the “new you” with the world!

Filed Under: branding, photography tips

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Are you aware?⁠ ⁠ Stock taking is a crucial pa Are you aware?⁠
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Stock taking is a crucial part of managing a business. Reflect on what was great last year, what helped you to grow, and continue to do so. But also be honest of what did not work at all and remove or change it. ⁠
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Your website, for example. It is the first impression your ideal client will have when visiting your side. And you know what they say: ‚A first impression never...‘ So tell me, does it still reflect the unique experience you are providing? If not, stay tuned. ⁠
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I can’t help it, I am sociable. And keen on lear I can’t help it, I am sociable. And keen on learning. ⁠
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So, to kill two birds with one stone I am very open to collaborations, as the benefits are quite obvious:⁠
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And my newest venture is just around the corner. I have partnered up with two brilliant women to help you to forget 2020 and concentrate of what’s ahead of you. For now, I will only tell you this: I am sure you want it! ⁠
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Stay tuned 🤩⁠
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I am an addict.⁠ There you have it. ⁠ ☕ Cer I am an addict.⁠ There you have it. 
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☕ Certainly to coffee, some say to wine, too. But who doesn't enjoy a lovely dinner with a nice glass of wine, right? ⁠
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🥳 I am kind of addicted to the positive side of life, to laughter and giggles, to romantic movies with happy ends, karaoke and motto parties. ⁠

💫 I am a perfectionist. Addicted to planning to optimise the process. My friends back in Germany laugh at me because, in order to fit my very busy schedule during summer, trying to visit everyone within a few weeks, I organise their schedule, too. 

⌚️ I hate being late. Guess that’s the German in me?
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Oh by the way, I am Silke, face and force behind Zebra & Jojo Photography and wife and mother to two teenagers. And since we have so many new faces here I think it’s high season to introduce myself again. 
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I am all of the above and more. I am quite bold, some say direct, others call it bossy. Ok, truth be told, I can be quite bossy during a photoshoot but only to make sure we follow that rather extensive shoot script we have created in advance to get everything you want and need. ⁠
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When I speak my mind it is only in your best interests. I want, no MUST see your business thrive, simply because you deserve it (apart from the fact that your service/product is great and the marketing thorough). That's how much emotionally involved I am in your brand story. ⁠
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After my really relaxing and in my opinion well de After my really relaxing and in my opinion well deserved holiday 😅 (I solely concentrated on doing recreational things like reading, swimming, yoga etc) I am back at my desk planning out the year. ⁠
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As you know I am a big fan of plans and organisation in general. Simply because it makes life so much easier and most importantly efficient. And I want to share with you that I came across this lovely productivity planner from Intelligent Change and I have to say I love it!⁠
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It sorts my brain, keeps me on track and above all it prevents from going crazy over too many tasks at once. ⁠
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As an entrepreneur I have times when I get overwhelmed with all the tasks to attend to, or the plans to make or the collaborations to find. I always have the feeling my attention is needed everywhere at once while time for creativity goes down the drain with all these duties. This is why I wanted something that helps me focus on the tasks at hand so I have time to meet my muse. ⁠
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So it’s done. The old year is over the new one So it’s done. 

The old year is over the new one’s here and now what? Or like Stephen King put it: „Amateurs sit and wait for inspiration, the rest of us just get up and go to work.“ 

So get up girl, go to work and make it happen. Make 2021 yours!
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