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What is a Personal Brand?

November 3, 2020 by Silke Dietz Leave a Comment

We use many brands on a daily basis, without even really thinking about it, right? So, what is your favourite brand? No matter what your answer is, your chosen brand has earned your trust because you can relate to their values and visions, as their product speaks to you at a deeper level than their competitors do. 

As humans we are prone to emotions and stories and a brand is nothing more than a distinctive perception of stories, emotions and expectations that people have about a company. And which is accountable in the decision of choosing one brand over another. 

A brand is the perception of a company in the eyes of a consumer.

It is the age of social media and in todays digital life we are very visible, and we all have all been googled, at least at one stage of our career, but have you ever googled yourself? And if so, did you like what you saw, is it really you? You might want to pause here for a while, and think about it, because that is how the world sees you, that’s the perception others have of you. And if you aren’t properly managing your online reputation, then others will do it for you. 

Branding is the active process of forming a reputation, your brand.

To create a strong and memorable brand there are a few elements to it: 

Name & Logo

The first and most important part of your business journey, as your business name will exist for the duration of its lifetime. To find the ideal name ask yourself some questions:

Does the name need to mean something? Do you need to relate to it? Is it unique? 

Your logo is the one image that will come to mind when people think about your company. 

Brand Colours & Vibes

For your brand colours and vibes you need to be aware that your choice is key to initiate a distinct vibe for your brand. All the big banks and insurances like Deutsche Bank or Allianz chose blue for a reason as the colour blue is related to trust. 

Voice & Heart

How are you addressing your customers? Are you serious and formal or warm and friendly? It is important to use a tone that feels aligned with your customers but also authentic to you. 

And the most important part: what is your why? 

Earn your customers trust by clearly stating your brand mission, your core value. 

Now you have the setup, but for a successful marketing strategy you want to own your brand. Do you know on which social platforms your customers are? Because you want to be there and proactively engage in conversations instead of waiting for your customers to find you. For a strong profile make sure that your website as well as all your social media platforms are align. Be consistent in your posting and keep in mind that your social voice is your brand voice, aka your voice. And last but not least, choose your imagery according to your brand, this will ensure a cohesive brand aesthetic. 

Filed Under: branding

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Celebrate your brand, come on! When ever it fits Celebrate your brand, come on! 

When ever it fits the brand I‘ll ask my clients to through some confetti or pop the bottle. I love capturing dancing women celebrating themselve. So mood lifting, don‘t you think? 

Btw this could be one theme of the membership, celebrating your achievements. 

What membership? 

This one of course:

The Membership Edition $1400

✨20 images / session
✨3x a year
✨30 minutes photoshoot at your location of choice
✨one location per shoot

If this is speaking to you, get in touch and let‘s start planning. 

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A brand photoshoot without brand guidelines is lik A brand photoshoot without brand guidelines is like exploring a new city without a travel book. 

You definetaly can do it, but you‘ll probably miss out on essentials or something special. 

Planning is key and in the case of a brand photoshoot will leave you with a vast variety of well curated images, all tailored to your brand. 

So when you need an image for your social media you can be sure to find one in your very own library. How does that sound? 

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Does this sound like you? 😬Your image library Does this sound like you?

😬Your image library is still kind of up to date but somehow missing certain images you'd need for marketing the next promotion

🤪You've done a photoshoot with me but only realised months later that specific compositions are missing

🙃You're obsessed with journals/tea cups/shoes and would love to dedicate one whole shoot just to your impressive collection to showcase the quirky side of your personalty

🤗You want to update your images each season

If so, hit the button in my bio and get in touch. Can't wait to start working. 

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Introducing.... (drum rolls please!) The Membersh Introducing.... (drum rolls please!)

The Membership Edition
for returning clients.

Your image library is still kind of up to date but somehow missing certain images you'd need for marketing the next promotion? 

You've done a photoshoot with me but only realised months later that specific compositions are missing? 

You're obsessed with shoes and would love to dedicate one whole shoot just to your impressive shoe collection to showcase the quirky side of your personalty? 

Well, I have the solution for all of you: 

💫 one location
💫 20 images
💫30 minutes photoshoot
💫 3x a year
💫 $1400

Is this special offer talking to you? Then get in touch soon. Can't wait to find out what ideas we'll come up with. 

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#photooftheday #photographer #canon #moment #lifestylephotography #singaporephotographer #singapore #instagram #lightroom #zebrajojo #womeninbusiness #womenempoweringwomen #mumpreneur #mumsinbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat
I hear you 🤣 Head to my bio and find the link I hear you 🤣

Head to my bio and find the link for this beautiful stock image gallery ‚All about coffee‘ and get visually energised ☕️ 

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