Marcela Karbaum

I’ve worked with Marcela for years, watching her evolve as a designer and image consultant. When she was elected President of AICI Spain, she knew it was time to level up her visuals to reflect her new leadership role.

The goal of this shoot was to create portraits that embodied authority, confidence, and her signature style — all essential to her brand. With a clear vision, we captured dynamic, versatile images she could use across platforms, from press to social media. Marcela understands that strong, consistent imagery is a business asset. By investing in branded photos, she continues to elevate her visibility, attract high-level opportunities, and reinforce her credibility in a highly visual industry.

We also added a personal touch with a few candid shots around Amsterdam, showing the human side of her brand — a simple yet powerful way to build deeper connections.