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How to use negative space in a photograph

November 2, 2020 by Silke Dietz Leave a Comment

Maybe we should start with the question:

“What is negative space in a photograph?”

Negative space is the area around your subject in a photograph which is left unoccupied. Simply put it is decluttering your composition and makes the subject stand out more. Negative space used creatively leaves the viewer with room for interpretation and makes a photograph more captivating.

But it also is a great marketing base.

Pictures with negative space can be used in many ways to emphasize on a certain offer or message. Let’s have a look at a few together.

Headers

Whether for your website, newsletter, blog or Facebook page, headers deliver the first impression when greeting your audience. Make sure it is positive and brand on.

Social Media Quotes

Quotes in your Instagram feed are a great way to aesthetically break up the noise while spreading some wisdom. And who doesn’t love quotes?

Promotions

You have a great offer no one can resist? Make it visibly stand out with a picture and engaging headline.

Background for presentations

More and more presenters realise that it is so much nicer for the audience to look at well curated presentation pages related to your topic, rather than black letters on white sheets.

Did I ignite your creativity? These are just a few examples to help you get inspired. The options are numerous with a bit of imagination and a good design app like Canva.

Thanks to Canva it is so easy to create brand on graphics in no time. Just head over to Canva, select your desired graphic size, upload your brand on images and start playing with text and layout.

If you want to read more on what a personal brand is, maybe you want to check out these helpful posts:

What is a Personal Brand?

How to use Lifestyle Photography effectively on social media…

How to make glamorous photos with your iPhone

Filed Under: composition

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Celebrate your brand, come on! When ever it fits Celebrate your brand, come on! 

When ever it fits the brand I‘ll ask my clients to through some confetti or pop the bottle. I love capturing dancing women celebrating themselve. So mood lifting, don‘t you think? 

Btw this could be one theme of the membership, celebrating your achievements. 

What membership? 

This one of course:

The Membership Edition $1400

✨20 images / session
✨3x a year
✨30 minutes photoshoot at your location of choice
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If this is speaking to you, get in touch and let‘s start planning. 

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A brand photoshoot without brand guidelines is lik A brand photoshoot without brand guidelines is like exploring a new city without a travel book. 

You definetaly can do it, but you‘ll probably miss out on essentials or something special. 

Planning is key and in the case of a brand photoshoot will leave you with a vast variety of well curated images, all tailored to your brand. 

So when you need an image for your social media you can be sure to find one in your very own library. How does that sound? 

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Does this sound like you? 😬Your image library Does this sound like you?

😬Your image library is still kind of up to date but somehow missing certain images you'd need for marketing the next promotion

🤪You've done a photoshoot with me but only realised months later that specific compositions are missing

🙃You're obsessed with journals/tea cups/shoes and would love to dedicate one whole shoot just to your impressive collection to showcase the quirky side of your personalty

🤗You want to update your images each season

If so, hit the button in my bio and get in touch. Can't wait to start working. 

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#photooftheday #photographer #canon #moment #lifestylephotography #singaporephotographer #singapore #instagram #lightroom #zebrajojo #womeninbusiness #womenempoweringwomen #mumpreneur #mumsinbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat
Introducing.... (drum rolls please!) The Membersh Introducing.... (drum rolls please!)

The Membership Edition
for returning clients.

Your image library is still kind of up to date but somehow missing certain images you'd need for marketing the next promotion? 

You've done a photoshoot with me but only realised months later that specific compositions are missing? 

You're obsessed with shoes and would love to dedicate one whole shoot just to your impressive shoe collection to showcase the quirky side of your personalty? 

Well, I have the solution for all of you: 

💫 one location
💫 20 images
💫30 minutes photoshoot
💫 3x a year
💫 $1400

Is this special offer talking to you? Then get in touch soon. Can't wait to find out what ideas we'll come up with. 

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#photooftheday #photographer #canon #moment #lifestylephotography #singaporephotographer #singapore #instagram #lightroom #zebrajojo #womeninbusiness #womenempoweringwomen #mumpreneur #mumsinbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat
I hear you 🤣 Head to my bio and find the link I hear you 🤣

Head to my bio and find the link for this beautiful stock image gallery ‚All about coffee‘ and get visually energised ☕️ 

#dailydose #coffeelover #energydrink 
#personalbrandingphotographer #businessportraits #smallbusinessphotographer #singaporephotographers #smallbusinessbranding #businessbrandingphotographer #businessbrandingphotography #personalbrandingphotoshoot
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