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Do I need a photo of myself on my website?

November 3, 2020 by Silke Dietz Leave a Comment

The short answer: Yes! As the head of your business, you are the centrepiece. 

We don’t argue about the necessity of having a website, right? As a business woman you know that your website serves as your digital business card, it reflects your personal brand. The vast majority of your potential clients will check out your website before even meeting with you. It is the go-to platform to find out more about the person behind the brand, the one they are going to purchase a product from or request their service. 

In other words your website is an important element in making an impactful first impression. But furthermore, its your opportunity to instantly connect with your visitors, by telling your story throughout the different pages and give your potential clients a chance to resonate with you, so they find reason to come back. And for that, you need to be present. 

On many websites you will find the host only on the ‘about’ page, which is a missed opportunity. Let me explain why: 

Silke Dietz of Zebra&Jojo Photography

Home-Page

Imagine you knock on somebody’s door and after the door swings wide open you see … no one. So you wander around the house until you finally find the host. Weird, right? Same goes to your website. Instead of ghosting your visitors, why don’t you greet them with a friendly smile right at the door; your home page? 

Silke Dietz of Zebra&Jojo Photography

About-Page

The obvious one, yet often not delivered. My first click on any website is the ‘about’ button, and when I don’t find any face there, but instead some zealous summery of expertise, I am gone. 

People click on the ‘about’ button for a reason. They want to meet YOU! They want to get to know YOU! It really is that simple. 

Silke Dietz of Zebra&Jojo Photography

Contact-Page

Hurrah! Your visitor has clicked on ‘contact’. This means he/she wants to engage. Show your audience that you are there, right from the beginning, by sending over a friendly smile. 

In case you ever wondered if you could appear on your own website too often, the answer is no, as long as you make sure to underline your pictures with the respective copy. 

If you have any questions about branding or need help with imagery for your website, please don’t hesitate to drop me an email. I am here for you! 

Filed Under: branding

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It's not about reaching a final destination, but t It's not about reaching a final destination, but the continuous pursuit of growth, learning, and self-improvement. Embrace the challenges, celebrate small wins, and enjoy every step of the journey towards your goals.

Remember, success is found in the process, the lessons learned, and the person you become along the way. Keep pushing forward and never stop chasing your dreams. 💪❤️ 
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Understanding your brand is like discovering the h Understanding your brand is like discovering the hidden gems within yourself and your business. ✨🌟

But how can we craft our brand stories?💪

1. Discover your why: Why does it exist? What problem does it solve? What's the deeper purpose? Which emotions and values drive your passion?

2. Know your audience: Understand your target audience inside out. What are their aspirations, struggles, and desires? Tailor your brand story to resonate with their hearts and minds.

3. Embrace authenticity: Your brand story should be a genuine reflection of who you are and what you stand for. 

4. Use the power of emotions: Tap into the emotions that resonate with your audience. Whether it's joy, inspiration, or a sense of belonging, evoke those feelings through your brand story.

5. Paint vivid visuals: Bring your brand story to life with visuals. Use captivating imagery, colours, and design elements that align with your narrative. Let your visuals reinforce the emotions and messages conveyed through your story.

6. Consistency is key: Your brand story should be consistently reflected across all touchpoints, from your website and social media to your customer interactions. Maintain a cohesive brand voice, visuals, and messaging to reinforce your story at every opportunity.

Remember, your brand story is an ongoing narrative that evolves with your business. Continuously refine, adapt, and share your story to keep your audience engaged and connected. So, let the power of storytelling guide you as you let me help you craft your brand's unique tale. 💛
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
Did you know.. the last minutes of a photoshoot ar Did you know.. the last minutes of a photoshoot are... pure gold??! 📸✨ 

The moment the pressure eases, the laughter bubbles up, and the realness shines through.

Those final minutes are when the forced smiles turn into genuine laughter, and the magic of spontaneity takes over. It's like a behind-the-scenes blooper reel, but with fabulous shots sprinkled in.

As the photographer, it's a delicate dance of capturing those candid moments, while also trying not to burst into laughter yourself.

So, embrace the chaos, let go of perfection, and enjoy the ride till the very end. Because those last minutes are where the real gems are found.

To all my amazing clients, thank you for trusting me to capture your authentic selves, even in the final moments of a shoot. 💛
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
Singapore, you're (one of 😉) my favourite model Singapore, you're (one of 😉) my favourite models! 

You effortlessly strike a pose in every shot. 

Ladies, what's your favourite place or sight in this little country? 💛
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"Let's talk about the magic of branding! ✨ Buil "Let's talk about the magic of branding! ✨

Building a strong brand is like giving your business its own unique personality, voice, and style. It's the secret ingredient that sets you apart from the competition and makes you unforgettable. So, why is branding so important?

Remember, branding is an ongoing journey, evolving as your business grows and adapts. So, invest the time and effort to develop a strong brand that captures the essence of your business and leaves a lasting impact. 

Ready to unleash the power of branding? Let's make your business shine! 💛
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