A branding photoshoot with bespoke lifestyle imagery can take your business to the next level and help you stand out from the crowd. Including props that are authentic to you are the best way to show off your unique personality. The key is brand on styling!
They can be as simple as the tools of your trade or fun personal items that you love having in your life. Adding these elements into your photos can give your audience an idea of what it’s like to work with you. Review your brand story when brainstorming props so that you can be sure the items assist in communicating your message.
Tools of your Trade
No matter if you are a coach, fashionista, florist, baker or else, including the tools of your trade into your pictures shows off your expertise and gives an instant hint about your profession. And since we are living in the digital age, that includes your laptop and phone as well.
Think office supplies, books, magazines, planners, notebooks, postcards with quotes, gift boxes and ribbons, sun/glasses, art work, candles, even confetti. You have a lucky charm? Bring it along! Anything that gives insight to your personality. But most importantly: flowers and leaves.
Food and Beverage
These are my favourite elements. Don’t you agree that a lovely cup of coffee implies energy and busyness? Include donuts or macarons to add a sweet pop of colour to your pictures. Have a glass of wine or even champagne for the more relaxed side of you. Anything works!
As you can see, there is no limit to your imagination, as long as all of your props are brand on and reflect your personality. You don’t even have to be into the picture yourself. Try to do a flat lay for your next Facebook post showcasing a special vibe. You don’t know how to do that? The stay a little longer and read on here.