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A Case Study

November 17, 2021 by Silke Dietz Leave a Comment

Brand Photoshoot with Elizabeth Taylor from Digital Direction Services

“I wanted to differentiate the positioning of my business, Digital Direction in order to secure more training contracts and expand my customer base. I started the company focused on a friendly and relaxed approach aimed at 121 coaching for small businesses but soon realised that I also needed to market myself in a more professional style in order to secure projects delivering marketing training to larger groups and corporations. I signed up for brand photoshoot THE STYLED EDITION with Zebra & Jojo Photography in order to have the assets I needed to be able to portray this story on my LinkedIn profile, website and email marketing communications.

The shoot itself was clearly mapped out, with clear goals of what we needed to achieve. Silke took charge and knew exactly what had to be done on set to get the results we all wanted. 

The full suite of images were delivered swiftly after the session and I was genuinely taken aback at how the images portrayed the exact message I was trying to convey to my audience. I was given a broad spectrum of images to use for social media. My website and my email campaigns, each carefully planned out to get the results I was after. I couldn’t wait to use my new images and set to work developing a new cover image for my LinkedIn profile and updating the copy to reflect this new position. THE RESULTS WERE ALMOST IMMEDIATE; within a week I had been approached by five new marketing training providers about prospective work. The interest via LinkedIn and my website continued and I secured three new contracts, worth over $100K in total, within the next few weeks.

The impact of this work has been amazing and shows how important it is to use images to convey your brand image and positioning. I am certain I will be using this service again when these images need updating, or when I expand the products and services I am offering.”

Professional stylist? Check. Makeup artist? Check. This package is for the on-the-go boss who wants to be front and centre of the brand, with the details taken care of by our team.

Our stylist will come up with a personalised list of props that elevate your brand (and purchase them for you if needed), while our makeup artist will discuss with you the different looks and outfits for the day.

We’ll also rent a lifestyle studio for you, with plenty of varied angles to showcase you in different styled settings.

All you’ll have to do is show up for the day and put yourself into our hands.

Filed Under: branding, business, composition, styling

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It's not about reaching a final destination, but t It's not about reaching a final destination, but the continuous pursuit of growth, learning, and self-improvement. Embrace the challenges, celebrate small wins, and enjoy every step of the journey towards your goals.

Remember, success is found in the process, the lessons learned, and the person you become along the way. Keep pushing forward and never stop chasing your dreams. 💪❤️ 
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
Understanding your brand is like discovering the h Understanding your brand is like discovering the hidden gems within yourself and your business. ✨🌟

But how can we craft our brand stories?💪

1. Discover your why: Why does it exist? What problem does it solve? What's the deeper purpose? Which emotions and values drive your passion?

2. Know your audience: Understand your target audience inside out. What are their aspirations, struggles, and desires? Tailor your brand story to resonate with their hearts and minds.

3. Embrace authenticity: Your brand story should be a genuine reflection of who you are and what you stand for. 

4. Use the power of emotions: Tap into the emotions that resonate with your audience. Whether it's joy, inspiration, or a sense of belonging, evoke those feelings through your brand story.

5. Paint vivid visuals: Bring your brand story to life with visuals. Use captivating imagery, colours, and design elements that align with your narrative. Let your visuals reinforce the emotions and messages conveyed through your story.

6. Consistency is key: Your brand story should be consistently reflected across all touchpoints, from your website and social media to your customer interactions. Maintain a cohesive brand voice, visuals, and messaging to reinforce your story at every opportunity.

Remember, your brand story is an ongoing narrative that evolves with your business. Continuously refine, adapt, and share your story to keep your audience engaged and connected. So, let the power of storytelling guide you as you let me help you craft your brand's unique tale. 💛
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
Did you know.. the last minutes of a photoshoot ar Did you know.. the last minutes of a photoshoot are... pure gold??! 📸✨ 

The moment the pressure eases, the laughter bubbles up, and the realness shines through.

Those final minutes are when the forced smiles turn into genuine laughter, and the magic of spontaneity takes over. It's like a behind-the-scenes blooper reel, but with fabulous shots sprinkled in.

As the photographer, it's a delicate dance of capturing those candid moments, while also trying not to burst into laughter yourself.

So, embrace the chaos, let go of perfection, and enjoy the ride till the very end. Because those last minutes are where the real gems are found.

To all my amazing clients, thank you for trusting me to capture your authentic selves, even in the final moments of a shoot. 💛
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
Singapore, you're (one of 😉) my favourite model Singapore, you're (one of 😉) my favourite models! 

You effortlessly strike a pose in every shot. 

Ladies, what's your favourite place or sight in this little country? 💛
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
"Let's talk about the magic of branding! ✨ Buil "Let's talk about the magic of branding! ✨

Building a strong brand is like giving your business its own unique personality, voice, and style. It's the secret ingredient that sets you apart from the competition and makes you unforgettable. So, why is branding so important?

Remember, branding is an ongoing journey, evolving as your business grows and adapts. So, invest the time and effort to develop a strong brand that captures the essence of your business and leaves a lasting impact. 

Ready to unleash the power of branding? Let's make your business shine! 💛
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#photographer #lifestylephotography #singaporephotographer #singapore #zebrajojo #womeninbusiness #lightandairyphotography #expatliving #smallbusinessbranding #personalbranding #singaporeexpat #brandphotographer #singaporebrandphotographer #brandphotoshoot #brandphotography #femalefounders #creativeentrepreneur
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