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A Case Study

November 17, 2021 by Silke Dietz Leave a Comment

Brand Photoshoot with Elizabeth Taylor from Digital Direction Services

“I wanted to differentiate the positioning of my business, Digital Direction in order to secure more training contracts and expand my customer base. I started the company focused on a friendly and relaxed approach aimed at 121 coaching for small businesses but soon realised that I also needed to market myself in a more professional style in order to secure projects delivering marketing training to larger groups and corporations. I signed up for brand photoshoot THE STYLED EDITION with Zebra & Jojo Photography in order to have the assets I needed to be able to portray this story on my LinkedIn profile, website and email marketing communications.

The shoot itself was clearly mapped out, with clear goals of what we needed to achieve. Silke took charge and knew exactly what had to be done on set to get the results we all wanted. 

The full suite of images were delivered swiftly after the session and I was genuinely taken aback at how the images portrayed the exact message I was trying to convey to my audience. I was given a broad spectrum of images to use for social media. My website and my email campaigns, each carefully planned out to get the results I was after. I couldn’t wait to use my new images and set to work developing a new cover image for my LinkedIn profile and updating the copy to reflect this new position. THE RESULTS WERE ALMOST IMMEDIATE; within a week I had been approached by five new marketing training providers about prospective work. The interest via LinkedIn and my website continued and I secured three new contracts, worth over $100K in total, within the next few weeks.

The impact of this work has been amazing and shows how important it is to use images to convey your brand image and positioning. I am certain I will be using this service again when these images need updating, or when I expand the products and services I am offering.”

Professional stylist? Check. Makeup artist? Check. This package is for the on-the-go boss who wants to be front and centre of the brand, with the details taken care of by our team.

Our stylist will come up with a personalised list of props that elevate your brand (and purchase them for you if needed), while our makeup artist will discuss with you the different looks and outfits for the day.

We’ll also rent a lifestyle studio for you, with plenty of varied angles to showcase you in different styled settings.

All you’ll have to do is show up for the day and put yourself into our hands.

Filed Under: branding, business, composition, styling

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